Leave it to Pat McGrath to make our jaws drop (over and over again). The world鈥檚 most glamorous, out-there makeup maven just launched a new campaign with some very unexpected twists, and TBH we need a sec to wrap our heads around the whole thing.

The super-glam campaign, aptly named 鈥淪o Obsessed,鈥 launched on music streaming service Spotify, and features burgeoning pop star Maggie Lindemann rocking Pat McGrath鈥檚 latest liquid lipstick launch, LiquiLUST 007 ($22). Although McGrath鈥檚 products are notorious for selling out in the blink of an eye, you can get your hands on all three shades through the Pretty Girl singer鈥檚 Spotify page NOW.

The highly hyped velvet-finish liquid lipsticks come in three super seductive shades: Possessed, Nightshade, and Revelation Red.

Needless to say, this makeup and music collab marks the first time the two genres have intersected and been distributed on the same platform. 鈥淏eauty, fashion, and music have been intrinsically linked since the 1960s鈥 McGrath said in a press release. 鈥淭his relationship with Spotify is absolutely major, because it merges beauty and music in a whole new way that鈥檚 never been done before.鈥

NEW YORK, NY - DECEMBER 09: Maggie Lindemann attends Z100's Jingle Ball 2016 at Madison Square Garden on December 9, 2016 in New York City. (Photo by Craig Barritt/Getty Images for iHeart)

Additionally, you can purchase two of Pat鈥檚 most coveted eyeshadow palettes from her Unlimited Collection, the Mothership I: Subliminal Palette ($125) and the Mothership III: Subversive Palette ($125), and through the music streaming service. *Adds to cart*

The Spotify campaign also gives you early access to the Pretty Girl singer鈥檚 latest single, So Obsessed 鈥 which is featured in the campaign video 鈥 before it officially drops on Friday, November 17. (Side note: We promise it鈥檒l be your new weekend jam. It鈥檚 sooo catchy!) What could be next? A Beyonc茅 and Fenty Beauty collab?

What do you think about buying makeup through Spotify? Tweet us @BritandCo!

(Photos via Pat McGrath Labs, Craig Baritt/Getty)