The blogger community is one of the greatest benefits of the Internet. It has lifted up a batch of talented, confident entrepreneurs and, based on fashion blogger’s salaries alone, has made quite a few ladies into straight up #girlbosses. One such style entrepreneur is Utah-based Rachel Parcell, who launched her blog, Pink Peonies, in 2011. Since then she’s made a rumored $1 million a year in commissions and has over 740,000 followers on Instagram tuning in for her feminine looks (she kills it with her spring florals). Now, with today’s launch of her clothing line, Rachel’s fans can mimic her girly style.
Rachel’s clothing line launched today at rachelparcell.com and features pieces that are similar to her signature feminine style — lots of pinks and whites, lace and pleats. The nine pieces in the collection range from $100 to $185 and would be perfect for a rehearsal dinner, Sunday brunch or even for a spring or summer office look.
This isn’t totally out of the blue for Rachel. She actually has a design background and currently has a kids hair accessories collab with Free Babes Handmade (so stinkin’ cute, BTW!). If her current track record is anything to go by, she’s got a long career ahead of her. Congrats, girl!
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