The whole point of beefing up your LinkedIn profile聽is to show off your professional experience, right? In order to attract potential employers, your profile really needs to聽stand out. So聽if it聽looks and reads like everyone else鈥檚, your chances of making an impression go *way* down. Plus, using generic language doesn鈥檛 really give people a clear idea聽of what you do and what your skills聽are. Lucky for you, LinkedIn recently released their top 10 most popular 鈥buzzwords鈥 across all profiles on their site. Keep reading to find out what they are and how you can replace them to make the most of your LinkedIn profile. After all, there鈥檚 no reason to be like everyone else when you can shine in your own way.


1. Specialized: Most people have pretty specialized career tracks, so the main problem with using this word is that it states the obvious. Instead of saying you鈥檙e a 鈥淢arketing Manager specializing in email鈥 you can say you鈥檙e an 鈥淓mail Marketing Manager.鈥 Getting straight to the point isn鈥檛 a bad thing. The easier your profile is to read and understand, the better picture people will have of what you actually do.

2. Leadership: The best way to prove you have a desired characteristic is to demonstrate it through example. It鈥檚 better to show people that you have leadership skills instead of just claiming to have them. So if you managed a big project in your last job where you supervised multiple people and assets, go ahead and list it under your experience. Don鈥檛 be afraid to get specific.

3. Passionate: Have you noticed the trend of people using this word in their tagline? Just because others are doing it doesn鈥檛 mean you have to! Here鈥檚 why: If you鈥檙e actively pursuing a gig in your industry, employers are going to assume that you鈥檙e passionate about it. If you weren鈥檛, they wouldn鈥檛 be considering you. Instead, try explaining exactly what you love about your job. It will go a long way toward convincing others that you鈥檙e聽invested in聽your industry.

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4. Strategic: Unless your job title contains the word 鈥渟trategist,鈥 saying you do something 鈥渟trategic鈥 doesn鈥檛 really tell the reader anything about what you do. Try outlining exactly what you do that鈥檚 strategic. Do you target specific clients? Maximize press for the brand you work for? Allocate funds to various projects based on priority? There are so many ways you can be strategic, which is why you should make it clear exactly how you are.

5. Experienced: Here鈥檚 the deal: Anyone who looks at your profile can see how many years of experience you have. You don鈥檛 need to double down by adding that you鈥檙e 鈥渆xperienced.鈥

6. Focused: In place of saying that you鈥檙e focused, tell those who are checking you out on LinkedIn what you鈥檙e actually concentrated聽on, whether it鈥檚 a major ongoing responsibility or big project you鈥檙e currently leading.

Smiling woman using laptop at table

7. Expert: Even if you truly are an expert, there鈥檚 no need聽to tell people that outright. Instead, outline the areas where you have the most expertise and allow them to deduce on their own that you really know your stuff.

8. Certified: This one might be hard to remove from your profile if you do have a specific certification, but chances are people will know what you鈥檙e talking about if you list the organization or certification鈥檚 name by itself. If you can鈥檛 figure out how to cut it, don鈥檛 sweat it. The main takeaway here is that LOTS of people are certified in one thing or another, so it鈥檚 essential that you show how unique you are in other ways.

9. Creative: This is another case of 鈥渟how, don鈥檛 tell.鈥 Rather than simply stating that you鈥檙e an inventive, imaginative person, describe how you came up with a creative solution to a problem.

10. Excellent: There are so many other ways to say something is up to a high standard. Have a little fun and think outside the box when you鈥檙e swapping out this one. You could go with anything from 鈥渉igh quality鈥 to 鈥渇irst rate鈥 or even 鈥渕arvelous.鈥 Colorful language will keep people on your profile longer.

Do you have any of these in your profile right now? Do you think you鈥檒l edit them out? Tell us why or why not @BritandCo!

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