These days, technology seems to change with the tides. With all this “fast” tech that has been emerging, Samsung’s latest collaboration in television seems to be a reminder to slow down and appreciate the slow, careful craft of good design. The tech giant approached a French design studio owned by brothers Ronan and Erwan Bouroullec to create a television set that was not only functional, but also extremely beautiful. The project has taken three years, but they have managed to produce the most beautiful TV set we have ever laid eyes on.


Earlier this month, Samsung presented the Serif TV. The Serif TV gets its moniker from its distinctive side view, which looks like the letter “I” with serifs, and it comes in three colors and sizes. The television set not only has a frame that is pretty enough to contain a portrait, but thanks to its distinctive design, it can free stand on a shelf. However, for those who prefer a stand, there are four screw-on legs that give the TV a stunning mid-century-modern look. Plus, the back panel has a woven fabric panel that hides all the ugly wiring.

The coolest part of the design, however, is probably the new “Curtain Mode,” a setting that blurs whatever is on screen so that it appears as though you’re viewing it through an curtain lens — a good way to pull down the curtain, so to speak, during commercial breaks. The Serif TV will be on sale in Europe starting in November.

This takes Netflix and chill to a whole new level.

Check out the video below.

What do you think about Samsung’s latest design? Tell us in the comments below!

(h/t Tech Insider, photo via Rowan & Erwan Bouroullec Designs)