Sarah Jessica Parker and GILT Are Teaming Up to Make Affordable Wedding Dresses
Whether you’re still swooning over the stunning Vivienne Westwood gown that Carrie Bradshaw almost wore to marry Mr. Big, or you prefer the label-less white suit she chose instead, we’ve got the best news for you. Sarah Jessica Parker is teaming up with Gilt on a bridal collection, and it’s perfect for the stylish bride on a budget.
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@sarahjessicaparker and @gilt are teaming up on a bridal ready-to-wear line. Tomorrow, Parker will launch SJP by Sarah Jessica Parker Bridal — and as part of the launch, Gilt will offer 15 exclusive styles from the SJP by Sarah Jessica Parker footwear collection that were designed to complement the new line. Made out of 10 styles, the line is designed for a variety of occasions, from bridal showers to receptions. Get more details on WWD.com #wwdfashion
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According to Women’s Wear Daily, the fashion collaboration of our wedding day dreams is finally becoming a reality. Gilt is exclusively releasing SJP by Sarah Jessica Parker Bridal, the brand’s first ready-to-wear bridal collection, featuring 10 styles for brides during every happy occasion, from the engagement party to the big day.
WWD reports that the 10-piece collection will feature a mix of bodysuits, gowns, skirts, and a jumpsuit in a range of colors, including “traditional bridal white and black,” as well as blush, poppy, light gray and blue.
Sex and the City fans will be thrilled to know that Parker’s first wedding collection was produced in her home state of New York, using “cashmere and stretch crepe sourced from Spain, Italy, and France,” according to the brand. It’ll feature elements from Parker’s signature sense of style, including bows, cutouts, feathers, and beading.
On working with the Divorce star, Tom Ott, chief merchant of Gilt, said, “Not only is Sarah Jessica Parker’s style known around the world, her point of view is one-of-a-kind. Sarah Jessica brings her impeccable taste and fashion sensibility to life in this collection. We think our customers will be delighted with the offering which is stylish and well-priced in the bridal category.”
Brides-to-be won’t have to break the bank to snag one of SJP’s designs, either. Prices range from $295 for a sleeveless bodysuit to $2,395 for an embroidered gown, with sizes from extra small to large for the bodysuits and 0 to 14 for everything else.
And if you want to channel Carrie from head to toe, you’re in luck: the collection will also feature 15 exclusive shoe styles from the SJP by Sarah Jessica Parker footwear collection in prices ranging from $350 and $485.
As for why she decided to delve into bridal, Parker says she was listening to her customer’s wants and needs. The designer told WWD, “We kept having these wonderful women of all ages and backgrounds and sizes and shapes, they kept telling us they were buying for their wedding and they were not buying what would be conventionally thought of as a bridal shoe. We recognized that there was this space where brides were looking for something that felt different, that suggested who they were. So we were encouraged to create a bridal collection within our collection, so in those deliveries, we always have a bridal shoe. But people tend to use our shoes anyway outside of that for that special occasion.”
The SJP by Sarah Jessica Parker Bridal Collection is available on Gilt.com.
Would you rock an SJP-designed gown on your wedding day? Tweet us @BritandCo.
(Photos via Arnaldo Magnani/Getty Images, Gilt.com, Dimitrios Kambouris/Getty Images)