• Time

    30 Minutes

  • Skill Level


$9.00 $19.00

  • Discover how to create and maintain a personal brand that is uniquely you. Meg's class is the perfect intro course if you've been thinking about starting a blog. Because the first step in the process is discovering your brand identity. In Meg's class, you'll define who you are, what makes you unique and how you can express that to the world.

    By the end of Meg's class, you'll know how to:

    • Develop your brand's mission statement, values and guidelines.
    • Create a mood board that represents your brand identity.
    • Use colors and fonts effect to evoke emotions and personality into your brand.

    Really, it's all about understanding who you are. The purpose of this class is to help you stay true to yourself as you start developing a brand for a blog or website. And if you're ready to take it to the next level, make sure to check out Meg's follow-up class Logo Design In Adobe Illustrator. In this course, you'll start to bring your personal brand to life!

    • Define Your Personal Brand
    • Know Who You Are
    • Build Your Brand’s Mission Statement
    • Define Your Ideal Client/Audience
    • Generate Emotion With Your Brand
    • Create A Visual Brand
    • Consistency
    • Final Remarks
  • All you need to take this course are the class worksheets prepared by Meg that are available for download after purchase.


    • Brand Guidelines
    • Define Your Business
    • Emotions
    • How Are You Different
    • Mission Statement
    • Moodboards
    • User Personas

About the Instructor

Meg Lewis

Meg Lewis

Meg is the creative designer and founder of Ghostly Ferns, a family of freelance designers, illustrators and letterers located in NYC and Minneapolis. She’s also the founder of her own design business, Darn Good, where she designs brands for companies big and small. Meg has worked with over 60 companies to transform their brand using clean, personable and friendly design.