We all want to be kind to our bodies, whether that means jamming to some body-positive singers, snacking on delicious and healthy treats, making time for聽a good workout session, or posting聽a bold #nomakeup selfie. But staying positive can be tough in a world that doesn鈥檛 always celebrate every聽body type. We already knew that body shaming could make you sick, but it turns out that this shape obsession could be hitting you in another place that hurts: your wallet.

According to new research聽published in the聽Journal of Consumer Research,聽the human-like shape of objects around you聽鈥 think those cute POM bottles or even the wacky inflatable tube guys you see outside used car lots聽鈥 could be changing the way you spend money. Colorado State University researcher Marisabel Romero and University of Kentucky researcher Adam W. Craig presented about a hundred adults with the shapely silhouettes of objects (thin and wide) and then asked them questions about their buying habits.

They discovered a connection聽between the shape of the object viewed and the participants鈥 body mass index (BMI). Participants with a high BMI (those who聽tend to be heavier) who saw the thin objects were more likely to splurge on a pricier, name-brand bottle of water over a generic brand. In another task, participants with a high BMI viewed objects and were asked whether they鈥檇 like to wait to purchase a pricey electronic object or purchase it immediately by taking on credit card debt. After聽these participants viewed thin objects, they were more likely to choose credit card debt.

The researchers suggest that this inclination to spend more comes from the participants鈥 mental reactions to聽鈥渢hin鈥 and 鈥渓arge鈥 shapes. When participants with high BMIs saw the thin shapes, they felt less confident聽about their abilities, including their capability to handle their personal finances. The perception that society鈥檚 preferred body shape is one that is thin can聽cause certain consumers to overspend,聽perhaps聽in order to chase that ideal.

Take this result outside of the lab and apply it to real life, and it鈥檒l make you second-guess the everyday objects and advertisements you encounter on a daily basis. While science hasn鈥檛 come up with a specific way to combat this phenomenon yet, we鈥檙e taking it as yet another reason to聽celebrate our聽bodies with humor and grace.

What鈥檚 your favorite way to be body-positive? Tweet us @BritandCo聽to let us know!

(Photos via Getty)