What?! Snapchat Now Wants You to Pay for Their Best Features
Since it first hit the scene in 2011, Snapchat has quickly overtaken the social media world — and when the app added new facial recognition lenses that allowed you to create hilariously ridiculous snaps for your friends, users were elated. Rainbow barf was one of the most popular memes of 2015. There were even YouTube makeup tutorials dedicated to helping you nail the look for Halloween. Snapchat struck social media gold with their lenses and some of their other features. And now they want to charge you money for it.
Users used to tune in daily to see which of the rotating lenses would be offered on the platform, and while Snapchat still provides seven of free lenses per day, they’ve now also implemented a “Store” that features 30 of their most popular lenses… at $0.99 each.
you have to pay for snapchat lenses now? THANKS CAPITALISM pic.twitter.com/x6uPXnBuug
— Mark Lê (@PhoMarkLe) November 13, 2015
Can't get over snapchat and it's paid filters WTF! Sad face. 😨 https://t.co/co8iWPwiTP— Anouska (@Anouska)1447618320.0
When you're too broke to buy the snapchat lenses https://t.co/bayOoUFmDM— Lil P (@Lil P)1447572293.0
It didn’t take long for @Snapchat to start making you pay to use those filters. Thanks for ruining a fun idea— Aaron Hren (@Aaron Hren)1447437013.0
Most users are outraged because, frankly, a dollar is a lot to part with for the joy of using a single filter whenever you want.
This isn’t the first time Snapchat has tried to implement monetization of their very best features. They also announced back in September of this year that they would start charging for “packs” of Instant Replays. It’s a feature that’s free only once every 24-hours.
Personally, paying real money for replays and lenses feels like too much of a… fleeting pleasure.
Follow Brit + Co on Snapchat — maybe we’ll work on some DIY lenses ;)
Will you be paying to use any of these features? Tell us in the comments below!
Fall is right around the corner, and we're getting amped up for our next session of Selfmade, Brit + Co's 10-week interactive startup school. Designed to help you create a new business or grow your existing one, this course is personally led by Brit + Co founder Brit Morin and co-founder Anjelika Temple, and supported by more than a dozen of the top female entrepreneurs, creatives, and investors in the country. Students receive personalized coaching on everything from how to get out of your comfort zone to how to scale your business, and everything in between. And now, thanks to Office Depot, even more of you can join the course!
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To nominate yourself or someone you know for a scholarship, head to our nomination form right here. The deadline for scholarship nominations is September 27th — it's time to take the leap!
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So what are you waiting for? Take a chance on yourself and get yourself one step closer to truly being selfmade. Learn more about the Selfmade program, apply for a scholarship and prepare to be inspired :)