As far as we’re concerned, the holidays don’t officially start until Starbucks releases their annual holiday cups. Earlier this month, the coffee chain launched their first ever coloring-book style cups you can color and make your own. But just when we finished dusting off our Crayons, Starbucks released a SECOND holiday cup!
As if we needed another reason to pop into a shop for a seasonal holiday brew, the new cup is an incentive in and of itself to grab a mocha.
The mostly red cup features a simple blank heart in the middle, with two hands flanking either side: “Starbucks encourages customers to recognize those who fill their heart and embody goodness this holiday season by writing that person’s name in the heart of the cup,” the coffee chain stated in a press release. “Customers can then share their dedicated cup on social media with the hashtag #GiveGood.” The new campaign also features none other than Gwen Stefani, who dedicated her own cup to her boo Blake Shelton.
The heartwarming design was created by Jordan Kay, the illustrator behind the color-in cups released earlier this month. “The red cup is a clean design,” Kay says, “with the heart as a space where people can highlight someone in their life who makes the season special.”
The cups are available starting TODAY, November 28, and will be around for a limited time only… so this is the best time to treat your S.O./BFF/coworkers to a sweet, sentimental treat!
Have a Starbucks cup design you’re proud of? Tweet us a pic @BritandCo!
(Photo via Joshua Trujillo/Starbucks)