This New Cool Girl Label Makes Custom Clothing Affordable

Launched by Sarah Staudinger, the former Fashion Director of Reformation, and her Co-Creative Director George Augusto, Staud slings clothing and accessories that have a similar easygoing feel as pieces from Reformation, but with an artsy-modern twist. Silhouettes are simple, sleek and sexy — many feel like the most contemporary takes on retro-influenced styles we’ve seen yet — and details like contrast zippers, perfectly placed pockets and geometric cutouts add to the overall allure of these next-level basics (think: work jumpsuit, wear-everywhere trench and Mansur Gavriel-who? bucket bag). Here’s the real kicker: Each item in the capsule-sized collection can be customized. You can shorten or lengthen hemlines, change up sleeve style and even add extra embellishments like tassels and belts to turn a standard style into a look that’s perfect for your taste — and fits your budget. Prices maxes out at $385.

Providing consumers with a “smarter shopping” experience is really at the core of Staud — the thought is if consumers have more control over the finished look and fit, they feel a real value in their clothes, wearing them longer and turning more and more away from often ill-fitting fast fashion pieces. With designs as cool as this, we doubt they’ll have any trouble gaining converts.

Are you ready to custom design your clothes? Let us know in the comments below.

(h/t Fashionista)