October is Breast Cancer Awareness month and in honor of that, celebrity designer Stella McCartney has created something beautiful to aid a patients’ recovery process. The cause is very near and dear to her heart; McCartney lost her mother Linda to the disease when Linda was only 56 years old. Known for being an all-vegan, environmentally conscious designer (also her dad was in a little band named The Beatles), Stella created a bra that is a socially conscious product as well. Louise Listening was designed specifically to help women who are breast cancer survivors and have undergone a double mastectomy.


The bra has a zipper close and no underwire to protect the tender post-surgery area and also compression padding that helps the healing process. For all its medical benefits, this bra is still enough to hold its own against other beautiful, lacy underthings. Proceeds go to the Hello Beautiful Foundation which, according to its website, is “an artistic concept that aims to strip out the negative energy associated with breast cancer, and in turn highlight the beauty that can be found within this struggle.” The Louise bra ($130) is available for pre-order on Stella’s website.

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The bra itself is named after Linda, whose middle name was Louise. It’s not the first time the designer has commemorated her mother with her line — Stella also has a perfume named L.I.L.Y, which was Paul McCartney’s nickname for his wife. It stands for “Linda, I love you.”

BRB, crying.

What do you think of Stella’s design? Do you have a breast cancer story to share? Tell us in the comments!

(Images via Stella McCartney and @stellamccartney)