This Study Proves Someone Should Give Taylor Swift a TV Show
Must-see TV? That soon could be Taylor Swift’s new tagline. It turns out people enjoy watching the singer’s music videos more than most network shows. According to new data from Nielsen and Vevo, people would much rather watch TayTay “Shake It Off” than, say, Modern Family or The Big Bang Theory. The study compared music videos with ratings for CBS, NBC, ABC and Fox shows, and found that Swift’s catalog of music had a larger audience than all but one network TV show, according to Variety. With 18 million US viewers watching Swift’s videos the week “Bad Blood” debuted, we aren’t too surprised. With Swift you get drama, comedy, singing, a #girlsquad of models and, of course, so many sequins and crop tops. Sorry Shark Tank, but you just don’t have that (though The Bachelor might.)
The data also found that Drake’s videos were watched by close to 6 million US viewers during the week that “Hotline Bling” came out, beating a number of hit TV shows. Rihanna’s videos were also watched by nearly 6 million viewers when “B*tch Better Have My Money” came out this past summer.
Vevo VP of research Andrea Zapata told Variety that these results do not mean TV is dead, though it definitely indicates that how we consume entertainment is changing, especially with all these new media platforms.
As for the one show that Swift couldn’t pry eyes from? NCIS: Los Angeles. Apparently Swift has got nothing on Chris O’Donnell and L.L. Cool J solving crimes. Apparently the NCIS crowd doesn’t appreciate cat Instagrams as much as the rest of us. Weird.
Would you watch a Taylor Swift TV show? Tell us @BritandCo!
(Photo via Jason Merritt/Getty)
Back in January, we introduced you to a feel-good cause to inspire your New Year's resolution: a walking challenge to help raise funds for the amazing cancer fighters at The Leukemia & Lymphoma Society. I took part in the challenge with the Brit + Co team and ended up walking 105+ miles in January — it was awesome.
This spring, there's a new challenge on the horizon, The Leukemia & Lymphoma Society's Big Climb. The ask: On May 15, 2021, you can step up to take cancer down by committing to climb 1,311 steps, walking 3.2 miles, or doing 440 chair step-ups at home as part of the Big Climb. If you need some motivation to bring movement back into your daily routine — look no further!
As always, it's free to sign up, but climbers are encouraged to set a fundraising goal to help beat cancer. We'll be organizing another Brit + Co team to step up, and I hope you'll join us too! Keep scrolling for a peek at where I'll be completing the challenge in my Los Angeles neighborhood around the hidden Silver Lake Stairs. Happy climbing!
Never underestimate the power of an accountability buddy! I asked my in-laws, my partner, and a few friends to join me so we can keep each other motivated and accountable in completing the challenge — virtual high-fives all around! Also, my dog Fox is a great climber, too.
An aesthetically pleasing backdrop is a huge motivator for me! I'm fortunate to have all sorts of painted steps around my neighborhood to keep the challenge interesting, but you can also keep cool inside with at-home chair step-ups.
Don't forget to share your progress on social — #BigClimb!
Feel free to break the challenge up if you need to by tackling half the distance in the AM and half at sunset. Here's me 1,311 steps later and ready for a break — but, think I earned this one!