Must-see TV? That soon could be Taylor Swift’s new tagline. It turns out people enjoy watching the singer’s music videos more than most network shows. According to new data from Nielsen and Vevo, people would much rather watch TayTay “Shake It Off” than, say, Modern Family or The Big Bang Theory. The study compared music videos with ratings for CBS, NBC, ABC and Fox shows, and found that Swift’s catalog of music had a larger audience than all but one network TV show, according to Variety. With 18 million US viewers watching Swift’s videos the week “Bad Blood” debuted, we aren’t too surprised. With Swift you get drama, comedy, singing, a #girlsquad of models and, of course, so many sequins and crop tops. Sorry Shark Tank, but you just don’t have that (though The Bachelor might.)
The data also found that Drake’s videos were watched by close to 6 million US viewers during the week that “Hotline Bling” came out, beating a number of hit TV shows. Rihanna’s videos were also watched by nearly 6 million viewers when “B*tch Better Have My Money” came out this past summer.
Vevo VP of research Andrea Zapata told Variety that these results do not mean TV is dead, though it definitely indicates that how we consume entertainment is changing, especially with all these new media platforms.
As for the one show that Swift couldn’t pry eyes from? NCIS: Los Angeles. Apparently Swift has got nothing on Chris O’Donnell and L.L. Cool J solving crimes. Apparently the NCIS crowd doesn’t appreciate cat Instagrams as much as the rest of us. Weird.
Would you watch a Taylor Swift TV show? Tell us @BritandCo!
(Photo via Jason Merritt/Getty)
Meredith is a freelance writer/editor who writes for Levo League, Bustle, Refinery 29, Instyle.com as well as magazines including Marie Claire, SELF, Women's Health and Cosmopolitan. Before going freelance she was Editor in Chief of the women's career site The Grindstone. She earned her Masters in Magazine, Newspaper and Online Journalism from the Newhouse School at Syracuse University. Meredith resides in New York full time and enjoys SoulCycle, jogging and playing with her Yorkshire Terrier Otis, who also loves SoulCycle.
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You can wear many hats running a business and sometimes some look better than others. Thanks to Office Depot, we're talking with Koyun Fan, co-founder of Sticky Rice Sisters, about finding inspiration along the way and staying organized on the road to success.
<p><strong>B+C: What set you on this entrepreneurial path of Sticky Rice Sisters?</strong><br></p><p>One day I was looking for stickers and cards to use to write to kids for a program I volunteer for when I came across Etsy shops selling products I was familiar with, growing up in Taiwan. I always had easy access to cute stickers and stationery, so I thought I should just bring them to the U.S. myself and also share Taiwanese culture with others. I also thought that if others can do it, I can do it too. I had been a marketing professional for many years before starting the store. I was still working full-time when I first started, and thought this could be something fun to work on outside of work. Also, I thought that with my marketing experience, running and promoting a store shouldn't be too hard. I had no idea what I was getting myself into! </p><p><div id="teads-ad"></div>
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</p><p><br></p><p><span></span><strong>B</strong><strong> + C: What was your most valuable takeaway from <a href="https://tryselfmade.com/" target="_blank">Selfmade</a>?</strong></p><p> I've thought about taking a business course or pursuing an MBA previously, but the cost and commitment made it difficult to. When I saw the 10-week-course on Brit's Instagram, I knew it was right for me. Since everything would be online and recorded with unlimited future access, I knew I would have enough time to consume all the information and refer back to it whenever I wanted.</p><p>I had a great experience with all the coaches. They were amazing and super helpful. I learned so much about the different aspects of business, from ideation, to creating new products, operations, legal, finance, marketing and more! I love how the course started with helping us establish the right mindset. The coaches taught us to not limit ourselves. My coach, Naomi Powell, was always challenging us on our beliefs about ourselves and she would tell us to set higher and bigger goals. It is definitely something I always think about now and I have her voice in my head.<br></p><p><div class="htlad-contentbanner"></div></p><p>All of my classmates were AMAZING. Everyone was so talented and so willing to share. It was truly a community of women who were cheering each other on and rooting for each other. </p><p><br></p><p class="shortcode-media shortcode-media-rebelmouse-image">
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</p><p><br></p><p><strong>B + C: What's the biggest challenge you face as a small business owner?</strong></p><p>Not knowing if I am doing things "correctly" has definitely been an obstacle. I have tackled this by sending out surveys to our customers and followers asking for their feedback. This is also something Brit would always talk about--we should just ask others what they think instead of guessing. People are pretty good at giving honest and helpful feedback and it really helps with thinking about future plans.</p><p><div class="htlad-contentbanner"></div></p><p><strong>B + C: Who are your role models in the entrepreneurial space?</strong></p><p>Not to sound super cheesy, but I would say it's Brit. She is such a great example of Selfmade. She started the company by herself and continues to innovate and inspire. She always radiates positive energy and in the Selfmade course she made herself available to everyone. She didn't just share what she knows, but also brought in her network to help us. My favorite thing she said is that we are all creative--creativity exists in many different forms!</p><p><br></p><p class="shortcode-media shortcode-media-rebelmouse-image">
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</p><p><br></p><p><strong>B + C: What's one piece of advice you would give to female entrepreneurs on the brink of starting?</strong></p><p><strong></strong>You will never be 100 percent ready so just start now and learn and improve as you go. You will make mistakes, things won't go as planned, you might not have customers to start, but you will learn. If you keep waiting for the "right moment," or wait until "you're ready," you have already lost time that you could've used to learn on the job or make mistakes. In the beginning, not a lot of people will know you, so it doesn't matter what you do--you can try anything you want and figure out what works and doesn't. As you start to have more customers and followers, you will start to get better and they will help you, encourage you, and support you. </p><p><div class="htlad-contentbanner"></div></p><p><strong>B + C: What's one female-owned business that you absolutely love and support?</strong></p><p><span></span>There are so many I love and support. To name a few fellow stationery stores: A Jar of Pickles, Occasionallish, AnnSunn, and fellow Selfmade businesses Evening Star Baby, Summer Space Studio, and The Ponnery! They are all amazing women running their own businesses.</p><p><div class="htlad-contentbanner"></div></p><p><br></p><p class="shortcode-media shortcode-media-rebelmouse-image">
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</p><p><br></p><p><span></span><strong>B + C: How do you stay motivated?</strong></p><p>I look at stores I want to become. I try not to think of them as competition but as inspirations, so when I see them working hard on their businesses it motivates me to do so as well. I also listen to motivational audio books or podcasts where they interview other business owners like <a href="https://www.npr.org/podcasts/510313/how-i-built-this" target="_blank">How I Built This</a> and <a href="https://www.theskimm.com/skimmd-from-the-couch" target="_blank">Skimm'd from the Couch</a>.</p><p><strong>B + C: How do you stay organized? What tools or apps help you stay productive?</strong></p><p>I think I'm a very organized person. I use Dropbox for photos and Google Docs for everything else. My tip would be to always name your files and have a system for it so it's easy to search and find easily when you need them.</p><p><div class="htlad-contentbanner"></div></p><p><em>We're inspired! Thanks Koyun for sharing your story and your organizing tips! You can find Sticky Rice Sisters at <a href="http://sticyricesisters.com/" target="_blank">SticyRiceSisters.com</a> and <a href="https://www.instagram.com/stickyricesisters/" target="_blank">@StickyRiceSisters</a>, or email at koyun@stickyricesisters.com.</em></p><p><strong><em>Office Depot OfficeMax has the solutions to help you <a href="https://www.officedepot.com/cm/marketing/save-time-and-organize?cm_mmc=bl-_-aq-_-url-_-bc&cm_mmca1=earned&cm_mmca2=uf&utm_source=blog&utm_medium=social&utm_campaign=bc_sm_url_earned_engt_aq&utm_content=org_na&utm_term=eff" target="_blank">organize & save time</a> & create the <a href="https://www.officedepot.com/cm/multi-category/work-from-home?cm_mmc=bl-_-aq-_-url-_-bc&cm_mmca1=earned&cm_mmca2=uf&utm_source=blog&utm_medium=social&utm_campaign=bc_sm_url_earned_engt_aq&utm_content=wfa_na&utm_term=pro" rel="noopener noreferrer" target="_blank">perfect workspace</a> to help craft your story. From <a href="https://www.officedepot.com/a/browse/tul/N=5+971469?cm_mmc=bl-_-aq-_-url-_-bc&cm_mmca1=earned&cm_mmca2=uf&utm_source=blog&utm_medium=social&utm_campaign=bc_sm_url_earned_engt_aq&utm_content=org_na&utm_term=eff" rel="noopener noreferrer" target="_blank">journals</a> to , Office Depot OfficeMax is your go-to for all business solutions.</em></strong> <em><em><strong></strong></em></em></p><p><em><em><strong><em><em>Head to </em><em><a href="https://www.officedepot.com/cm/marketing/selfmade-promo?cm_mmc=bl-_-aq-_-url-_-bc&cm_mmca1=earned&cm_mmca2=lf&utm_source=blog&utm_medium=social&utm_campaign=bc_sm_url_earned_prch_aq&utm_content=tea_na&utm_term=tea" rel="noopener noreferrer" target="_blank">Office Depot's Selfmade page</a></em><em> to check out even more amazing business resources (and discounts!) to help you accomplish more on your entrepreneurial journey. These offers are available for a limited time only, so be sure to take advantage of all this goodness while supplies last.</em></em></strong></em></em></p>
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