When it comes to the Olympic Games, hard work and determination pays off — even when you’re not competing. Case in point? The adorable little tyke who won the hearts of the world Thursday when he was captured doggedly attempting to lick a camera — yes, you read that correctly.

The little guy in question stole the show before the Opening Ceremony even began, rushing into an NBC cameraman’s frame on Thursday to give the video equipment an unbridled taste. Unfortunately for him, he was thwarted by members of his party, who pulled him back justttttt before his tongue could make contact with the screen.

Prior to his shining moment, he warranted attention from his unsuspecting subject by posing adorably in Olympic Park in a puffy coat despite his mother’s repeated attempts to pull him back.

Whatever he was going for, however, fans were here for just about everything about it.

Honestly, between this and Leslie Jones’ LOL-worthy commentary, the Winter Games are turning out to be even more hilarious than Rio’s 2016 games, which gave us the infamous Michael Phelps mad face.

We can’t wait to see what goes viral next!

What’s been your favorite moment of the Olympics so far? Share over @BritandCo.

(Photos via Chung Sung-Jun/Getty)