While you may be totally freaked out that you could die from a hickey, Kylie Jenner thought it would be hot to name one of her lip glosses after the blood-vessel breaking bruise. Joining Dirty Peach and Brown Sugar, Love Bite is a deep brown shade with a tinge of a red tone that is more accurate than perhaps anyone expected, as one fan has (weirdly) pointed out.

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LOVE BITE. #FRIDAY 12pm pst.

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When you unwrap your lip kit, you’re surely checking out the color, the feel, the ease of use, the longevity. You also might consider how much the item matches the shade that was promised. One makeup lover noticed Love Bite in particular totally lives up to its name.

Twitter user Ashley Elizabeth/@Ashsardella8, recently posted a pic of a rather icky hickey with Kylie’s Love Bite lip gloss for comparison. “@kyliecosmetics @KylieJenner new swatch is true to its name. hope you enjoy…”

If you’re going for authenticity, then this earns Kylie top marks. But still, yowza.

Have you ever had a particularly noticeable hickey? Tweet us @britandco!

(h/t Marie Claire)