We’ve come to accept a lot of oddities in the name of fashion: Just check out these 20 WTF looks from VMAS past for proof. But ASOS may have taken things just a bittttt too far with their latest: strap-on Tell Tails Shinosaur dinosaur ($40) and fox, cat, wolf and leopard tails ($32 each).
A stuffed velvet attachment piece with a strap-on belt and a clasp closure, the tail goes beyond any Google fashion trend we’ve seen this year, and needless to say, Twitter had a field day with the product. Suggested to shoppers through a targeted ad on Facebook, the tail had ASOS customers steadily bringing the laughs. The joke’s on us in the end, however: The originally pictured black tail sold out, and we’ve got a sneaking suspicion the other tails will, too! Find some of our favorite responses below.
Fed up not getting noticed on nights out? buy yourself a strap on tail from asos #foreveralone #manrepellent pic.twitter.com/duw5FIFtfM
— Kimkimini (@Kimberleymakado) August 28, 2016
1. @Kimberleymakado: Kimkimini helped ASOS spread the word with this helpful PSA.
Asos trying to sell me a dinosaur tail. I don't usually miss trends….. PS I checked, it's sold out. #2016isweird pic.twitter.com/1xDxzRUzK1
— Jenny (@scarlet_thistle) August 27, 2016
2. @scarlet_thistle: Jenny felt a little left out of the loop.
You're right @ASOS, that dinosaur tail belt is SO ME. Just not sure when I'd have the chance to wear it. pic.twitter.com/f7075Y49xT
— Jenny Rogerson (@jenrog1) August 27, 2016
3. @jenrog1: Jenny was on board, if only she could just find the right occasion! After all, what’s a ball gown without a ball, areweright?
Cheers for the recommendation @ASOS but I don't think I'll be needing a dinosaur tail anytime soon :-/ X pic.twitter.com/io017i3C43
— ginger spice (@AmyGoacher) August 26, 2016
4. @amygoacher: Ginger Spice was polite as could be in regretfully voicing her decline.
ASOS obviously knows me too well. "Here's a giant dragon tail we thought you'd like. And a pair of Nikes." pic.twitter.com/XnhYIsdkzG
— Ryan Barrell (@RyanBarrell) August 28, 2016
5. @RyanBarrell: Ryan marveled at the sheer accuracy of targeted marketing these days.
Always wondered what accessory I'm missing when I go out, a dinosaur tail belt. Thanks @ASOS pic.twitter.com/jeUvGt9ZkJ
— VH (@vanessalheslop) August 25, 2016
6. @vanessalheslop: Vanessa finally got the answer fashion blogs couldn’t give her.
You know how sometimes you have no idea how much you need something until you see it… "Dinosaur Tail #ASOS https://t.co/8JA55i3bpW"
— Jonathan Holmes (@jHo1987) August 24, 2016
7. @jHo1987: We totally do, Jonathan. We totally do.
By far, the best tweet of all, however, came from ASOS themselves, who had a snappy comeback to Beth Turner’s question of “WTF you doing pal?”
@BethTurner20 Everybody needs a dino tail every now and then 🙋
— ASOS Here to Help (@ASOS_HeretoHelp) August 23, 2016
Fair enough, ASOS. Fair enough.
What do you think of ASOS’s new product line? Share over @BritandCo!
(h/t Metro, photos via ASOS)
Getting the word out about your brand takes time, drive, and ingenuity. And it doesn't come easy for many entrepreneurs. As part of our collaboration with Office Depot, we're chatting with Selfmade alum Taylor Morgan McPherson, founder of Sustainable Sparkle Bar, about ways in which she scored press as a solo startup brand and what she learned from Selfmade to take her brand marketing up a notch.
B + C: How did you know Sustainable Sparkle Bar was your business to start?
Glitter has always been my thing, so when I started my event company I decided to make it my niche. I started telling people I threw glitter-themed parties where people would get sparkled with glitter body art and makeup. Six months after that I applied to my first festival and to work with SUR restaurant in West Hollywood.
B + C: What's one strategy that's helped you start your business?
I honestly can't say that I've had a specific strategy that I've followed when it comes to getting my business off the ground. I have a PR background so I was just constantly pitching new business and posting on social media.
B + C: What's the biggest challenge you face as a small business owner?
I would say creating a stable income and revenue stream. With a seasonal, event-based business it can be very up and down.
B + C: What was your most valuable takeaway from Selfmade?
The relationships I made and the push to start an email database.
B + C: How do you stay motivated?
I love what I do and I believe in myself 100%. Staying motivated isn't the hard part. Pushing myself to do the work and staying accountable is the hard part.
B + C: What's your best organizational tip? Do you use any apps that help you manage your business?
I keep multiple to-do lists, hand-written and digital. I also tell clients and partners that I will have something to them by a certain time or day so I have to stick to it.
B + C: What's one piece of advice you would give to female entrepreneurs on the brink of starting?
Just do it, take the leap. And don't worry about what anyone else says to thinks.
B + C: Who inspires you in the entrepreneurial space?
Issa Rae, I'm so inspired by everything that she's created being a creative and a black woman. It's my dream to have my own show one day based on my life and where I give advice and talk about the world. She's doing it and making people laugh and giving people joy. And it's based in LA. Watching Insecure only further cemented my dreams of wanting to live in LA.
B + C: How did you hear about the Office Depot scholarship?
One of my friends that I met through Camp No Counselors saw an IG ad for it and nominated me.
B + C: What has receiving the scholarship to Selfmade done to help you start/grow your business?
It's completely helped me level up and take my business to another level. Selfmade helped me host my first virtual event and taught me how to set up my website to sell tickets to events and get RSVPs.
B + C: How have Office Depot services or products helped you accomplish more in your business?
I got new cards to send in all of my orders with my discount code on them. I also bought a really cool 4K camera that I now use for my social media.
Thanks Taylor! You really know how to sparkle. We love her colorful, creative vibe. You can follow Sustainable Sparkle Bar on Instagram @sustainablesparklebar.
Let Office Depot OfficeMax help you stand out in the crowd. From signs, posters & banners to promote your business, to marketing materials to keep your customers informed, Office Depot OfficeMax offers a full suite of business services & solutions to help you & your business get noticed.
Head to Office Depot's Selfmade page to check out even more amazing business resources (and discounts!) to help you accomplish more on your entrepreneurial journey. These offers are available for a limited time only, so be sure to take advantage of all this goodness while supplies last. Want to join the next Selfmade cohort this summer? Check out all of the scholarship details right here.