It’s only been a few weeks since Victoria’s Secret broke our hearts with the announcement that they’d be cutting swim from their catalog’s roster. But now the iconic lingerie and casual wear retailer has made a new announcement that comes as an equally jarring surprise. In addition to swim, the company will also be getting rid of its online clothing and shoes inventory. Basically, what you see in the stores is what you’ll find online – and nothing more.


Fashionista reports that Victoria’s Secret Lingerie, Pink and Victoria’s Secret Beauty have also been broken up into three separate businesses with their own management, which means that, moving forward, we’ll probably be seeing even less brand overlap than we have been already.

While the news isn’t great for fans of Vicky S’s cute duds, there’s a small silver lining in this fashion storm cloud: All of the brand’s swimwear, apparel and footwear will be dramatically marked down until it gets sold. So stock up, bbs.

Are you massively bummed by this news? Tell us what you’ll miss the most @BritandCo!

(h/t Fashionista; photo via Victoria’s Secret)