Victoria’s Secret hasn’t been doing too hot lately. Between some of the culturally tone-deaf outfits they’ve had over the past few years to the more recent things like airing model Ming Xi’s fall on the runway, people are a little less than thrilled with the brand. Now they’ve stepped in it again by allegedly copying from makeup artist Pat McGrath.
McGrath is known, among other things, for her creative packaging, which features her products hidden within sequins in a clear package. Victoria’s Secret just released their holiday beauty gifts, and one Instagram account dedicated to calling out knockoffs is on their case.
@Diet_Prada took VS to task in a recent post that shows some of the brand’s items side by side with Pat McGrath’s. The post was captioned, “In 2017, women are not shopping @victoriassecret the way they used to. They’re still offering padded bras, airbrushing, and ill-advised ‘tribal’ runway looks to a world of women who are increasingly questioning the status quo. Another new strategy — knocking off the mythical goddess @patmcgrathreal and her instantly iconic makeup packaging. Hey VS — the way to win women back is DEFINITELY not by copying them.”
@Diet_Prada’s followers were in agreement, leaving comments like, “You may be inspired by @patmcgrathreal but you best not copy. VS is an intl retail giant — they should know better and challenge their creative teams,” and “Wow they didn’t even try to make it unnoticeable.”
Hopefully, big companies will soon learn to stop benefitting off of smaller brands and come up with things on their own. Like Diet Prada said, that is not how to win people over.
What do you think of Victoria’s Secret’s choice? Was it fair or too similar? Tell us what you think @BritandCo!
(Photos via Jamie McCarthy, Theo Wargo/Getty Images for Barneys New York)