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12 Must-See #WhatsinMyBeachBag Instagrams

We all have our go-to beach essentials: sandals, a cool towel, lots of sunscreen, a good read, music and maybe an adult beverage or two. And with all those summertime goods, it can be hard to fit everything you need into one little (or not-so-little) tote. The ultimate beach bag must carry everything you need for safety, style, beauty, sustenance, comfort and entertainment. Now that is no easy task. These 12 #whatsinmybeachbag Instagram posts know how to keep all the essentials contained for a stylish, sandy and sun-safe day.


1. Tropical Style: Just because you’re heading to the beach doesn’t mean you can’t look effortlessly stylish. Rock a tropical-inspired kimono and plenty of wood and shelled-out accessories to fit in with your surroundings. (via @mylittlenotebookblog)

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2. Totes Adorbs Tote: Whatever you do, just make sure your suit is equally as stylish as your tote, and you will be good to go. Don’t forget that lipgloss and vodka shooter. (via @yfsphotography)

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3. Nautical Chic: A chic white peasant dress, tortoise shades and a striped bikini? It doesn’t get much more classic than this. We imagine this gal is headed to the French riviera for some fun in the sun. (via @lindseyherzog)

4. Style + Fruit: Have pineapple, will travel. This beach-goer knows what’s up with her snacks, stylish reads, functional flats and sherbert-esque bikini. (via @beigerengade)

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5. The Essentials: With a sun hat, shades and a good read, you can be the boss of any beach day. Just don’t forget that sunscreen! (via @saracmartin)

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6. Stylin’ One-Piece: If you’ve got this ocean-inspired one-piece, you might not need anything else. Although the cool beach blanket and lipgloss couldn’t hurt. (via @despibeachwear)

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7. Beach Couture: Whether you’re heading to Vegas or Ibiza, these essentials will bring the style with you. We want that quilted black leather hat. (via @millvilltrill)

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8. Sombrero Hangin’: Why settle on a tiny sun hat when you can don a giant, sun-screening sombrero? Now all this beach-goer needs is a margarita in hand. (via @udarbegl)

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9. Bright + Gilded: Bright colors and gold are kinda our thing. This gal’s beach bag is totally trendy. (via @arissalovesart)

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10. Straw for Days: We spy with our little eyes The Roundie ($99)! Sometimes a bangin’ beach blanket is all the style you need for your sandy adventures. (via @islehrvrs)

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11. Monogram Everything: Monogram everything is never a bad thing. And with those aviators, gilded sandals and oodles of sun protection, this beach lover is more than ready for some surf and sand. (via @qtpiekelso)

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12. Beauty/Beach Bag: When you spend hours in the sun, you need ALL of those beauty products. Snacks and water are also must-haves! (via@ratitehrisingh)

What’s in your beach bag this summer? Spill the deets below or tag @britandco on Instagram with the hashtag #whatsinmybeachbag to let us know!

Alright, folks. We've officially made it to fall. And if you haven't already started switching out your decor (as long as it's ready by Friendsgiving, right?) you still have time to do so. Draw inspiration from this round-up of new home products that includes harvest-inspired candles, cozy linens and textiles, and a v. practical piece of furniture. One scroll through these, and you'll have all the motivation you need to transition the seasons. Scroll on to start shopping.

Prism x LOREM Collection ($96+): Calling all Cali babes. The popular Long Beach boutique, Prism, announced a boho-fabulous collab with home decor line, LOREM, that we can't get enough of. Shop everything from plant hangers (eight options, to be exact) to artwork, all inspired by the very colorful vibes of the brands. If you were looking for a cheery way to tide you through winter, this. is. it!

Floyd Mattress (Price TBD): Fans of the cult-favorite Detroit-based brand will love their latest launch debuting on October 29. The highly-coveted Floyd Mattress will have the same made-to-last design and superior comfort as their other furnishings, tailored perfectly to fit the line's in-demand bed frame. Additional details for the mattress include a breathable foam material, highly-mobile packaging, and a low-profile design to secure your best night's sleep yet. Check back on the last week of the month to get one for yourself.

Dims 'Composed Vanity' ($595): Small space? No problem! Direct-to-consumer brand, Dims, is giving you a quick and stylish solution to your storage needs with their newest item that doubles as both a desk and vanity. The functional piece is made with non-toxic, chemical-free materials and can be assembled in seven minutes or less. Throw in four sleek shades to choose from, and this may just be your best purchase of 2019 yet!

Saatchi Art x The Citizenry Holiday Collection ($225+): Get ready to deck your walls this holiday season. Saatchi Art partnered with The Citizenry in a one-of-a-kind collection that features a curation of art across styles. Explore everything from modern to abstract creations in a selection so stunning, it's bound to spark a conversation at your next gathering.

NEST Spiced Orange & Clove Collection ($16+): If you haven't experienced the addicting aromas of the beloved NEST fragrance brand, this is the perfect time to get on board! The label recently released their latest scent — spiced orange & clove — just in time for all your gatherings. Inhale festive notes of orange pomander, spiced brandy, cinnamon, and gingered honey across their suite of candles and diffusers to bring all the good vibes to your home.

Bloomingdales x RiLEY Home ($19+): RiLEY Home gets millennials. So they teamed up with Bloomingdales to make shopping their selection more attainable than ever. Now, you can get in on long-lasting, luxurious staples like flannel sheets, bedding, printed throws, premium pet beds, and more, by shopping online and in-stores at the department store. (Trust us: These dream goods are ones you're going to be *glad* you stocked-up on.)

Italic Serene Towels ($12+): The luxury brand that prides itself on using the *same* factories namesake brands (like Calvin Klein and Lacoste) use, but without the price tag behind them, brings you a new product for fall. Treat yourself to Italic's ultra-soft towel set spun from fluffy, 100% Australian cotton, in a convenient set of six. Consider it the perfect indulgence after a long soak in the tub on a cozy FNI (Friday night in)!

Hyascent x Neiman Marcus ($169): 'Tis the season for a delightfully scented home. Warm your abode with scents like bourbon joy, cheeky rose and more in a unique diffuser that doubles more as decor than a fragrance-inducer. Fresh off the (online) shelves of Neiman Marcus, explore nine scents that last up to six months in a specialized hourglass holder. (Shhh! Your friends will never know the secret of why your place smells so darn good!)