Trying out new makeup looks is a daunting task. It can come with a hefty price tag and hours spent in front of a mirror. Sure, you can watch a slew of YouTube tutorials, follow Insta-famous makeup artists, or visit your local department store makeup counter, but we simply don’t have time for that. Enter the YouCam Makeup App, the new, first-ever augmented reality beauty network that makes everything from a red carpet-inspired smokey eye to festival-ready lip art just one click away.

YouCam Makeup uses the most cutting-edge face mapping technology to create a true-to-life makeover via your selfie. The results are staggeringly realistic and incredibly helpful. Did we mention that you can buy the products used for each look directly from the app? Yeah — it’s that good.

Brit + Co traveled to SXSW and got the inside scoop on how the app works and its new partnership with your favorite affordable makeup line, e.l.f cosmetics. Scroll down, and watch the video below.

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(Feature photo via Getty)