We teamed up with American Express and Joy Cho of Oh Joy! to highlight the magic of small businesses. Magic, you say? Yep, you better believe it. There’s truly a special sort of gratification when buying something handmade or one-of-a-kind from a small maker. Shopping small fosters a connection between the consumer and artisan.

Recently, Joy and her lovely daughter Ruby ventured to the downtown LA studio of Zuzii, a family-owned shoemaker business. Zuzii creates beautiful handmade shoes for both children, and most recently, for adults as well!

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Check out more photos from Joy’s tour of the Zuzii studio, and hear from Ryan, Alex and Nickie Campbell of the Zuzii family over on Joy’s blog.

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Do you have any special joy moments from shopping small makers? We’d love to hear them! Let us know in the comments below.

This post is in partnership with American Express – committed to connecting small merchants to more customers through the Shop Small®movement.