When it comes to promoting body diversity and inclusivity, there are few companies that do it quite like Aerie. From its body positive campaigns featuring Photoshop-free models (we see you, Emma Roberts!) to its celebration of unfiltered beauty on social media, the lingerie brand known for its super cozy intimates, apparel, activewear, and swimwear is as inclusive as they come. Its latest ad is no exception, and they’ve added a few seriously famous (and fierce!) faces to boot.
Three new Role Models are joining plus-size model Iskra Lawrence as part of the #AerieREAL Role Model family, with Grown-ish star Yara Shahidi, Olympic gold medal gymnast, Aly Raisman, and singer/songwriter, Rachel Platten all featured together in the spring ad campaign. Seriously, how much badassery can you pack into one photo?
All four girls will speak at events in Aerie stores across the country this spring and will also help collaborate on an upcoming line that’s set for release in March, with 100 percent of the proceeds going to the charity of each Role Model’s choice.
In a press release, Jennifer Foyle, Aerie Global Brand President, said, “Yara, Aly, Rachel, and Iskra truly embody AerieREAL and what it means to be strong, confident, and happy in your own skin. At Aerie, we believe in authentic, real beauty and never airbrush our models. Now, more than ever, we want to encourage women everywhere to feel empowered to embrace their own unique qualities and beautiful REAL selves.”
Amen to that!
Are you excited to check out the designs by Aly, Rachel, Yara, and Iskra? Let us know @BritandCo.
(Photos via Aerie)