Lululemon Spent Two Years Developing Their Brand-New Sports Bra
Everyone’s favorite yoga tights and leggings company, Lululemon, launched a bra today that took TWO whole years to develop. Meet your new fave sports bra that’s comfortable enough for every day — the Enlite ($98).
Made from a new, high performance fabric called Ultralu, the bra is stretchy and lightweight. Plus, it comes in three colors: Magnum, a taupe purple hue; Marvel, a deep plummy maroon; and classic Black.
The brand began to focus on engineering the bra back in 2015. Every detail is intentional, like the sewn-in, encapsulated cups that help to soften bounce for the ladies who are more endowed. But at the same time, this technology won’t restrict the movement of breasts like a regular sports bra does. In fact, the entire objective of the Enlite is that it aims to let you move with “superior comfort, and no distractions.”
Will you buy the Enlite bra? Tell us @Britandco!
Brit + Co may at times use affiliate links to promote products sold by others, but always offers genuine editorial recommendations.
(Photos via Lululemon)