Between their hit show Fixer Upper and their one-stop home renovation company Magnolia, which they first opened back in 2003, Chip and Joanna Gaines have gained a cult following when it comes to their home decor. And the designing duo’s wares are about to expand in a pretty massive way — they’re launching their very first collaboration with Target!
Dubbed Hearth & Hand with Magnolia, the collection will feature more than 300 items, most of which will be priced around (gasp!) $30, with nothing above $130.
The husband/wife team was on hand at Target yesterday to share their big news, with Chip captioning a pic, “Jo has poured her heart and soul into this new line, Hearth & Hand with Magnolia… We’re here at the Bullseye Target HQ today announcing it to all of the team members!”
As of November 5, you’ll be able to shop all the tabletop, home decor, and giftable items you can handle, all with the duo’s signature rustic farmhouse spin. What’s more, it’s built with function in mind, so not only will your home LOOK great for the holidays, but it will be practical too.
“At the core of the Magnolia brand is the desire to make homes beautiful, but with a focus on family and practicality,” Joanna said in a press release. “We’ve always dreamed of working with a retailer to create a collection that would reach more people at an affordable price point.”
The pair is also using its launch as an excuse to give back by redesigning the Target House at St. Jude’s Children’s Research Hospital’s dining room. (Target House provides free long-term housing for St. Jude patients and their families.)
As Joanna explained, “Coming together with Target not only allows us to design beautiful pieces for people all over the country; it also allows us to help communities in a bigger way than we ever could have imagined.”
Will be be shopping Joanna and Chip’s new line? Tell us over @BritandCo.
(Photos via Donna Ward/Getty + Target)