Eugenia Kim has long been our go-to brand for hats that slay on and off the beach, but the designer, who launched the most Insta-worthy trend of summer with her embroidered hats, has upped the ante for summer 2018 with a line of personalized options, so you can express yourself however you like when you’re keeping cool from the sun’s rays all summer long.
The brand, whose hats have been worn by style icons from Jennifer Lopez and Janet Jackson to Beyoncé, is now offering two styles that are fully customizable, from the text material (suede cord, sequin, or metal chain) to the text color and, of course, the hat color, with three options ranging from a light ivory to a dusty sand.
Orders take between one and two weeks to produce, so get those ideas brewing for a whimsical saying or clever quip now before you jet off on your beach vacation. Each retails for $575 – $595 and are available online here.
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(Photos via Eugenia Kim)