For today’s installment of meet the maker, I wanted to veer a bit more toward the tech side of things, and introduce you to two people who are shaking up the way people make music. When I met with founder Idan Beck and brand development lead Josh Stansfield last fall, I got a chance to check out their new product, the gTar, which makes it easy for everyone—expert and novice alike—to make music right off the bat. So I wanted to give you a sneak peek into how gTar came about, all the things you can do with it, and a chance to hear the nerve-wrecking, behind-the-scenes story of their debut at Tech Crunch Disrupt.
Meet the Makers: Idan Beck and Josh Stansfield of gTar

Hi, I'm Brit, the founder and CEO of Brit + Co. I'm a young mom of two, tech nerd and design-inclined lady who has a zillion hobbies and curious about... just about everything! My mission from the beginning has been to unlock women's creativity and courage to try new things so that they can find the path to their true passions.
For today’s installment of Meet the Maker, I decided to veer toward the tech side of things and introduce you to two inventors who are shaking up the way people make music. When I met with founder Idan Beck and brand development lead Josh Stansfield last fall, I got a chance to check out their new product, the gTar, which makes it easy for everyone—expert and novice alike—to make music right off the bat. So I wanted to give you a sneak peek into how gTar came about, all the things you can do with it, and a chance to hear the nerve-wrecking, behind-the-scenes story of their product debut.
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Jumping ahead, I was working at Microsoft as an engineer when the first iPhone came out, and that’s when I really started focusing on what eventually became the gTar—on nights and weekends, of course.
Okay, tell us a little bit more about the gTar. What’s the one-sentence explanation?
Josh: gTar is an app-enabled smart guitar that makes music fun and accessible regardless of previous experience.