Joe Fresh moved into the US a few years ago, and its budget-friendly, fashion forward offerings were an instant hit with men, women, and children alike. But a significant demographic was left out of their popular stores: extended-size wearing women. Thankfully, the Canadian brand is finally fixing that serious oversight.

The brand is the latest in a string of retailers that are listening to who鈥檚 actually shopping. This fall, they are introducing 鈥渆xtended sizing,鈥 increasing their size range from 0-16 up to 22, with all sizes priced equally. It鈥檚 not surprising that they鈥檙e finally serving a consistently underserved customer base, considering the average American woman now wears a size 16. Beyond that, not all plus-sized clothing is fairly priced.

The clothing retailer has also tapped curve model Tara Lynn to be the face of their new campaign. Their extended size collection is now shoppable on their website, and includes everyday wardrobe staples like this versatile Moto Jacket ($69) and Faux Leather Pant ($39).

This news is encouraging, but there is a catch. Not every item will be offered in extended sizing. In a press release, Joe Fresh president said that only a 鈥渟election of favorite sizes鈥 will be available in extended sizing, which means some items will still stop at 16. Still, it鈥檚 a step in the right direction.

Are you excited about Joe Fresh鈥檚 new inclusive sizing? Tell us what you鈥檙e excited to buy for fall @BritandCo!

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(h/t Racked; photos via Joe Fresh, Carlos Osorio/Getty)