Khloé Kardashian has some killer curves (thanks to a fab fitness routine and these 10 must-have kitchen items) and definitely likes to flaunt them. But finding clothes that show ’em off just the way she likes isn’t always easy. That’s why the reality star has just launched her very own denim line called Good American. With the goal to create awesome options for women of all sizes, Khloé wants to design denim for gals who like to show off their curves… just like her.
Claiming to be “a denim focused fashion brand designed for a curvier, sexier and stronger shape,” Good American (made in the US, natch) tells us that a “body revolution is here” and with it comes a “new definition of sexy.” And, yep, these designs definitely look sexy AF!
“I think the selling point for me was having a really wide range of sizes and not trying to segregate people into shopping the plus-size,” Khloé told E! “I really want to break down those barriers.” She goes on to reveal that she came to a point where she felt embarrassed to go shopping with her sisters because the boutiques never had her size. Frustrating? Totally! But is it a problem that should exist? Nope. At least, not if Khloé has anything to say about it.
“I want to be able to have denim, because even if you’re a little bigger,” she added, saying, “you still want to be trendy and cute and show off your curves.”
With each pair in the $150-$200 range, they’re fairly decently priced for what may be your new go-to pair of denim jeans.
What do you think about Khloé Kardashian’s Good American line of denim? Tweet us @BritandCo!
(h/t E!; photos via Good American)