Kylie Jenner‘s certainly no stranger to controversy, especially over her famed lip kits. Now, less than a week after announcing her Valentine’s Day merch, accusations of plagiarism are already cropping up, this time by indie brand Cake Asia.

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Black Flames Crew Neck Set 🔥 #Vday

A post shared by Official Kylie Jenner Shop (@thekylieshop) on

Kylie’s newly released apparel includes Thick! sports sets and flame-emblazoned hoodies and sweats. But people were quick to notice that the designs bear a striking resemblance to Cake Asia‘s signature flame sweatsuits.


Here’s a look at Cake Asia’s Black Flame Sweatsuit ($175), which also come with a matching pair of sweatpants.


And here is Kylie’s Black Flame Crewneck ($70). She also has a pair of matching Flame Sweatpants ($70) sold separately. The internet has definitely taken note, with netizens calling out the similarities on thekylieshop’s Instagram post. Kylie has yet to respond to the accusations.

Do you think Kylie copied? Tweet us @BritandCo!

(h/t Allure, photos via Cake Asia + Kylie Jenner Shop, Jason Kempin/Getty )