The young reality star has not only caught flack from other gurus in the industry (namely Jeffree Star, who took MAJOR issue with the quality of her brushes), she’s been accused of taking a product that already existed (i.e. Colour Pop’s Ultra Matte Lip Colors, $6) and slapping her name on them to mark up prices by nearly 400%.
Today, Kylie took to her app to set the record straight, clearing up any confusion there may be surrounding the two brands.
“Colour Pop and I are not the same formula,” she says. “I have an exclusive formula that I created myself, but we have the same manufacturer. I’m not Colour Pop, but I really love Colour Pop, I do. But we’re not the same.”
The manufacturer in question, Seed Beauty, echoed her sentiments to Refinery 29 back in May, when they said, “Seed Beauty was actually founded a little over two years ago. The first brand out of Seed Beauty was Colour Pop.” They go on to explain, “Part of Seed Beauty’s business is that we are partners with Kylie Cosmetics, and that’s a sister company to Colour Pop. That’s one of the things that really does work in our favor…is being able to create each of these as separate unique companies.”
Having tried both brands and made the comparison for ourselves, we must say, we believe her. While both are long-lasting and vibrant in hue, and some even have similar names (Love Bug v. Love Bite, anyone?), Kylie’s does have a certain thickness to it that isn’t present in the Colour Pop products — you can almost feel it drying on your lips, whereas even the most matte Colour Pop shades are light as air.
We, like Kylie, happen to be big fans of both, however, depending on the look/feel we’re going for on any given day. The question, then, becomes whether or not you’re willing to shell out for it.
Do you believe there is enough of a difference between Kylie’s lip kits and Color Pop’s to justify the markup? Share @BritandCo.
(h/t Refinery 29, photos via Dimitrios Kambouris/Getty)