Yep, you read that right. Last month at Re:Make, in partnership with Target, we created the biggest coloring book wall we’ve ever seen, and we asked attendees to help color it. That’s literally thousands of hands creating art together! Inspiring creativity is what we are all about, so seeing this project come together and get people drawing made our hearts explode with joy.


Let’s talk about where this idea came from. Did you know that just 30 minutes of coloring each day can dramatically reduce stress and help you sleep better? This is science, people! Try it. We dare you.


Creative projects trigger a release of dopamine in the brain which helps the body deal with anxiety and depression. Coloring also helps people perform better at work according to a study led by San Francisco State University. Need we say more? Basically, creative projects will make your life better :)


You might be wondering how we made this coloring wall and giant book. Our design team created the artwork.


Then we teamed up with a production company who built the wall and book.


Now you might be wondering why we did this at Re:Make. Other than the aforementioned reasons, we wanted to create an activation for attendees. At Brit + Co we make it our mission to engage people of all ages to pick up a paint brush, a glue gun, a hammer or in this case, a crayon and get making!


As humans, we are innately creative. Regardless of age or skill, we all have it in us.


We were also excited about the idea of having attendees create part of the decor. It was so cool to see kids and adults alike adding their own special touch to the wall.


In the end, we had a HUGE collaborative piece of art. What better way to inspire creativity?

Stay tuned. We have another collaborative coloring book project coming soon!

Have you colored lately? If so, what have you created? Share your pics with us using the hashtag #iamcreative.