To Kylie Jenner’s surprise, MAC was recently deemed the most popular makeup brand of 2016. And lately, the brand has seriously been living up to the hype. Their cult-favorite rose gold pigment is currently going viral, and now another fan-favorite product is taking over selfies everywhere. This time it’s their Retro Matte Liquid Lipstick in High Drama ($21).

The color has been repinned a whopping 12,000 times on Pinterest, and it’s no surprise why. The vampy shade is bold but not too bold and flatters a wide range of skin tones. Don’t believe us? The proof is in the selfies.

The lipstick gets four out of five stars and claims to last up to eight hours. The heavily pigmented product has a “non-feathering and non-bleeding” formula, so it requires minimal touch-ups. It’s obviously stunning on its own, but if you’re looking to try out some of the more trendy lip looks, High Drama provides a solid based for something like glitter or holographic lips.

Say no more; we’re SOLD.

What winter lipstick are you loving? Tag us in a selfie on Instagram @BritandCo.