When Kim Kardashian said she was over contouring (read: kontouring), we should’ve known the days of over-involved makeup application were numbered. When it comes to makeup (or fall beauty in general), “more is more” is on its way out. Usher in a new season of natural face goals. From the very best of no-makeup makeup to #woke-up-like-this bare faces, the natural movement is building steam. This fall, the best way to enhance what ‘yo mamma gave you is with the help of a wee bit of shine for a lit-from-within glow — enter face gloss. And as you already know, we love gloss for various reasons. That was a dramatic intro, but basically, face gloss is lip gloss for your face minus the stickiness, and it is the new must-have beauty product that you need on your vanity table.

What Is It?


Wanna look perfectly dewy? Simply put, face gloss is the new strobing, but where strobing is a little less than subtle, face gloss gives you a much more natural shine. It is a clear gloss for your mug that you use like a highlighter. It adds a simple sheen to your skin that goes perfectly with everything, whether you want to rock a no-makeup makeup look, statement eyes or a simple red lip.

Why Do You Need It?


Contouring isn’t for everyone. For some of us, it’s just too dang complicated to execute. Face glossing is much, much simpler. Plus, some days call for more of an off-duty model look instead of full-on Kardashian-Jenner. Swipe some gloss on all the places you’d highlight — the top of your cheekbones, bridge of your nose, chin, cupid’s bow and forehead. You can wear this product on top of your foundation and blush or on your bare skin for a radiant effect.

Where Can You Buy It?


1. MAKE Face Gloss ($25): This clear moisturizing product gives you the radiance you’ve been coveting without an 11-step skincare regimen. The formula is packed with nourishing vitamins and it’s actually colorless, so it’s perfect for all skin tones.


2. Milk Makeup Face Gloss ($20): A little of this product goes a long way to giving you gorgeous, radiant skin. It’s lightweight and non-sticky (unlike your favorite lip gloss) via a paraben-, sulfate- and phthalate-free formula. Swipe this on your eyelids with a brush or your fingers for a kiss of sheen.

Want more ideas on the no-makeup makeup trend? Head to Pinterest for more beauty inspo!

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(Photos via Julia Kuzmenko McKim)