We could rattle off a laundry list of why we love summer (starting with, uh, beach weather!), but instead, let’s turn our attention to one of the major downfalls of the season: It can dim fresh hair color. Culprits like chlorine, sun exposure, and heat-friendly updos have been known to expedite fading, meaning you’ll need touch-ups faster than ever. Counter those effects with the shade-extending saviors below. Use ’em all or mix and match for brilliant color that’ll last well into fall.
1. Aveda Color Conserve Shampoo and Conditioner ($22 each): Since some harsh ingredients in shampoos and conditioners have been known to strip color, it’s crucial to find a set that’s made specifically for dyed hair. The power duo works to seal each hair cuticle, keeping your hue locked in to prevent fading.
2. Olaplex Hair Perfector No. 3 ($28): Hair pros call this treatment the holy grail of color maintenance. To use, apply once a week to towel-dried hair for at least 10 minutes (but more is better!).
3. Orlando Pita Ampli-Tint Color Deposit Hair Mask ($30): This mask does so much more than keep your dye job sharp — it actually deposits a matching color to boost the look, while also correcting tone. Available in four tints, it should be slathered on once a week for five to 30 minutes.
What’s your best trick to extend the life of your color? Tell us @BritandCo!
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