CoverGirl’s Newest Face Is One You’ll Most DEFINITELY Recognize
It’s been a good year for Issa Rae! Not only did the Insecure actress star nab a spot in the hilarious Friends spoof JAY-Z created with his music video for “Moonlight,” but she just landed herself a MAJOR beauty deal with an iconic brand that sees her following in the footsteps of famous beauties such as Katy Perry, Zendaya, and Janelle Monáe: The Awkward Black Girl creator was just announced as the newest face of CoverGirl!
In a statement, brand reps shared just why they chose the writer, who totally captures the essence of a true CoverGirl. “With her characteristic wit and charm, unique observations on life and culture, and outspoken but relatable nature, Issa truly embodies the CoverGirl spirit of inclusive self-expression, inspiring people to embrace what makes them unique and confidently represent that to the world,” they shared.
Rae, 32, echoed similar sentiments in her own statement, tying the partnership back to her eponymous HBO character. “My character is ever-evolving, and makeup is a tool to help transform my persona — whether for a role I play in content that I produce, or the different roles I take on in my life,” she shared in a statement. “Becoming a CoverGirl means a lot, because the brand recognizes just how important it is for people to embrace their individuality and express themselves in unique and diverse ways. This has been a major part of my personal journey, and a message that I want to share with others.”
View this post on Instagram
I remember being an awkward black girl in high school, reading the pages of my favorite magazines, casually flipping through @COVERGIRL ads, singing their slogan in my head. Never EVER in my life did I imagine I'd be one. I am SO honored and SO excited for what’s to come. Visit @COVERGIRL to learn more #COVERGIRLMADE
A post shared by Issa Rae (@issarae) on
She also shared what the gig meant to her personally, quipping, “I remember being an awkward black girl in high school, reading the pages of my favorite magazines, casually flipping through @COVERGIRL ads, singing their slogan in my head. Never EVER in my life did I imagine I’d be one. I am SO honored and SO excited for what’s to come.”
Congratulations, girl! We’re so excited for you, and we’ll use anything that gives flawless, glowy skin like yours!
Are you excited to see what Issa Rae and CoverGirl are cooking up? Let us know @BritandCo.
(Photo via Dimitrios Kambouris/Getty)