Everyone has their own beauty routine , whether it’s extensive or something as simple as splashing your face with cold water before you go to bed. Lush is here to share their take on a nighttime routine, but they’re doing it in a very different — and quiet — way.
The cosmetics brand teamed up with YouTuber ASMR Darling to give its loyal fanbase a new product video, and the whole thing is done in a whisper.
If you aren’t familiar with YouTube’s broad assortment of ASMR videos, here’s the skinny: ASMR is that pleasant tingling you get on your scalp when you hear certain sounds or are the object of someone’s personal attention. Those sounds, called trigger sounds, are what is present in the YouTube videos. Sounds like whispering, tapping, eating, and more are included.
In the Lush video, Darling goes over the different products Lush has to help you relax, including Sleepy Lotion ($10), Angels on Bare Skin ($17), Dream Steam ($3), Imperialis ($27), Twilight Bath Bomb ($7), and Twilight Body Spray ($30). All the while, she creates quiet sounds to help you relax. Watch the full video below and see if you can stay awake until the end.
What do you think of the video? Have you experienced ASMR? Tell us @BritandCo !
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(Photos via LUSH Cosmetics North America )