Being a famous CoverGirl spokesperson has almost always been left up to celebs. It鈥檚 always been quite the announcement when the beauty brand releases its newest spokesmodel, but this time it鈥檚 exciting for a new reason: The brand has announced today that its newest model isn鈥檛 a Cover Girl, but a Cover Boy, 17-year-old (!) Instagram beauty blogging sensation James Charles.

In her own IG post, current CG model Katy Perry dropped the news, sharing an adorable snap from her and James鈥檚 first ever photoshoot. In it, she says, 鈥淛ust wrapped another great @COVERGIRL shoot. Honored to have the pleasure to announce the very first COVERBOY, James Charles! Follow him @JCharlesBeauty! #COVERGIRLJames #Glam!鈥

And with one look at James鈥檚 account, it鈥檚 easy to see why the blogger was picked. His skills are more than just on point 鈥 they are flawless.

On his own account, James posted an adorable video announcing his role as the first ever CoverBoy, and if this video shows anything, it鈥檚 that he鈥檚 got the look and the personality to carry the brand.

We are loving this all-inclusive choice by CoverGirl and hope that other brands follow suit. This just goes to show that thinking outside the fashion and beauty box can yield some drool-worthy results!

Who is your favorite beauty blogger? Tell us @BritandCo!

(Photo via CoverGirl)