If you’ve ever stepped foot in a Sephora or a drugstore beauty aisle, you’d know there are innumerable options when it comes to mascara. How do you choose just one? Thankfully, we have Pinterest to tell us which product beauty lovers are most, ahem, Pinterested in.

The pinning community’s top trending mascara is none other than the Stay Perfect Mascara ($10) from No7. The popularity may have to do with the tubular technology, in which each lash is coated in the mascara for a boost in volume and length. According to the brand’s own description, it delivers “long-lasting, life-proof lash perfection up to 24 hours.” Plus it’s hypoallergenic, smudge proof, flake proof, humidity proof, tear proof, and sweat proof. Sounds like a winner to us!

What are you waiting for? Pinterest has spoken.

What’s your favorite mascara? Will you be trying out Pinterest’s favorite? Tell us @BritandCo.

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(Photos via Ulta)