With warmer weather officially on the horizon (major thanks to Punxsutawney Phil the groundhog), we can’t help but fantasize about all those sunny summer days we plan on spending at the beach. While it might be a number of months before we can actually do that, we can start to prepare our wardrobe ASAP thanks to all of Target’s recently dropped spring additions.

Our favorite big box retailer just released 200 new spring pieces to their apparel department. You’ll find flirty dresses, sandals, perfect festival bags, straw hats and shorts. But what really caught our eye was sea of fun and colorful swimwear.


We got a look at Target’s swimwear collaboration with luxury resortwear brand ViX earlier this month, but this is the first time we’re getting a peek at all of their in-house pieces. There are a bunch of tops and bottoms from Target staple brands Merona, Mossimo, Mossimo Supply Co. and Xhilaration which you can find both in store and online. However, if you opt to shop exclusively online you’ll find some super cute finds from their other lesser known labels Tori Praver Seafoam, Vanilla Beach, Mar by ViX, Shade and Shore Vitamin A Soleil, Cleobella Turquoise and Miracle Brands.

ava and viv swimwear

Also included in the array of printed separates are a four styles from Target’s recently launched plus-size line AVA & VIV.


In typical Target fashion, all of these suits are also super affordable. The collection (available now) starts at $18 and caps out at $24. Sorry, Victoria’s Secret but it looks like you just got some serious competition.

What’s your favorite suit from Target’s new spring collection? Share with us on Twitter @britandco.

(Photos via Target)