Your Favorite UGG Boots Just Got a Major Facelift
Like it or not, winter is going to come back at some point, and that means digging out your favorite booties. But if you’re an UGG owner who stained your beloved boots before tucking them away for spring’s arrival, the return of winter means embarking on a GRUELING cleaning process (#sorry). OR, you could just get with the times and check out UGG version 2.0, with which the brand hopes to eliminate such woes.
“38 years ago we introduced a boot that changed the world,” the brand wrote on its website earlier this week. “Today we introduce The New Classic. Next level craftsmanship meets luxurious comfort for an experience that you simply have to try to believe.”
Overhauling its Classic Mini ($140), Classic Short ($160) and Classic Tall ($200) boots, the collection, titled “Classic II” may LOOK familiar — if you’re staring at the photo above and scratching your head because the revamped design looks just like the pair you own, you’re not alone — but that’s because they’re meant to: These new boots are perfect replicas of the classic versions we’re used to seeing on the wintery sidewalks of NYC and the hot beaches of Australia.
This next-level version, however, has been “pretreated for water and stain resistance and features improved traction.” In other words? NO MORE WATER STAINS!
Although they’re not entirely waterproof (wearing them out when there’s snow up to your ankles is still probbbbably not such a great idea), the sheepskin and suede are now far less susceptible to water (and coffee and even Sriracha?) as the video below proves, and that, friends, deserves a happy dance.
As VP Jennifer Somer told Refinery 29, the brand listened to customer feedback and arrived at a new design that “can handle the elements [our customer] faces throughout her day, while our new family of silhouettes offers her more styling options than ever before.”
With pricing virtually untouched (each model will cost only $5 more than before), what’s interesting — and important! — to note is that the pre-treatment will only last you one season. The company recommends taking the utmost loving care of your booties (which means always wiping away water and liquid ASAP) and treating your precious footwear with their specialty Care Kit ($20) every six months.
Hey, that’s something we can definitely handle!
What do you think of the new UGG Classic II? Tweet us @BritandCo.
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(h/t Refinery 29, photos via UGG Australia)