If you’re not big into labels, finding a subtle pair of sneakers can be a real challenge. Whether it’s Nike’s iconic swoosh, New Balance’s retro “N” or those three stripes synonymous with Adidas, they all come heavily branded. But watch out y’all — there’s a new sneaker on the rise, and it might just make you rethink everything you know about athletic shoes. Say hello to Allbirds, your new favorite minimal sneaker.

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What makes this sneaker so special? Well, for one, it’s made out of wool. But don’t sign this off as some kind of itchy, fashionable joke. The sneakers are made of merino wool and are so soft you don’t even need to wear socks. The innovative material is also wickable, breathable and (relatively) waterproof. Oh ya, and it can be thrown straight into the washing machine whenever they need a quick refresh.


Allbirds was created by Tim Brown, a former professional soccer player for New Zealand, and Joey Zwillinger, a biotech engineer. Brown began dabbling in shoe design while he was still playing professionally and even received a research grant from the New Zealand wool industry to engineer a material that would work in sneakers.

If you’re interested but not sold, here’s where the Warby-inspired element comes into play. Snag a pair of sneakers and try them out, for 30 days. If you aren’t totally sold, you can return them with no questions asked. At $95 a pair, these comfy, durable sneakers are about to totally blow up. So we recommend you get your pair before you’re hit with that dreaded waitlist.

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Would you sport these sneaks? Share your thoughts with us on Twitter @BritandCo.

(Photos via Allbirds)