This Minimalist New Shoe Brand Is Like Warby Parker for Sneakers
If you’re not big into labels, finding a subtle pair of sneakers can be a real challenge. Whether it’s Nike’s iconic swoosh, New Balance’s retro “N” or those three stripes synonymous with Adidas, they all come heavily branded. But watch out y’all — there’s a new sneaker on the rise, and it might just make you rethink everything you know about athletic shoes. Say hello to Allbirds, your new favorite minimal sneaker.
What makes this sneaker so special? Well, for one, it’s made out of wool. But don’t sign this off as some kind of itchy, fashionable joke. The sneakers are made of merino wool and are so soft you don’t even need to wear socks. The innovative material is also wickable, breathable and (relatively) waterproof. Oh ya, and it can be thrown straight into the washing machine whenever they need a quick refresh.
Allbirds was created by Tim Brown, a former professional soccer player for New Zealand, and Joey Zwillinger, a biotech engineer. Brown began dabbling in shoe design while he was still playing professionally and even received a research grant from the New Zealand wool industry to engineer a material that would work in sneakers.
If you’re interested but not sold, here’s where the Warby-inspired element comes into play. Snag a pair of sneakers and try them out, for 30 days. If you aren’t totally sold, you can return them with no questions asked. At $95 a pair, these comfy, durable sneakers are about to totally blow up. So we recommend you get your pair before you’re hit with that dreaded waitlist.
Would you sport these sneaks? Share your thoughts with us on Twitter @BritandCo.
(Photos via Allbirds)
If you lack a certain way with words, then perhaps you can rely on showing how you feel this holiday season with an artful greeting card you can make at home! Brit dropped by our crafting studio where we teamed with Camp by Walmart to create a choose-your-own-adventure holiday card tutorial. In the interactive video, it's up to you to decide what type of card you want to make — sentimental, or stylish? Three-dimensional, or keep it simple? After you've selected your design vibe, Brit helps you assemble it all together so your last-min card is ready to send. Get ready to pick up a few new DIY tricks when you watch the video now!