Yes, the viral Rare Beauty lip oil is on this list!
Tested & Reviewed: The Best New Beauty Launches That Live Up to the Hype

Casey Clark is a freelance writer from NYC who covers food, beauty, style, mental health, and commerce. She's been a writer for nearly four years and has been featured in The Wall Street Journal, Forbes, USA TODAY, HuffPost, Allure, and more.
One of my favorite parts of being a beauty editor is keeping up with the latest launches — and let me tell you, there’s a lot of them. From lipsticks and foundations to perfumes and hair oils, there are so many new products making their way into Sephora, Ulta and other retailers everyday. If you’re looking for new products to add into your routine, then here are some of the best launches you’ll want to have on your radar. Spoiler alert: The viral Rare Beauty lip oil stick is really that good.
Scroll for the best beauty launches this month!

Tarte
Tarte Cosmetics Snatch Stick
Looking to add some definition to your face? The Snatch Stick is the way to go with its cream to powder finish that effortlessly blends out and doesn't leave behind harsh lines. It has a brush on the opposite end to buff the product into the skin and it's available in five shades suitable for most skin complexions.

Ulta
L’Oréal Paris Revitalift Melasyl Dark Spot Creamy-Serum
Looking for a product to help with those pesky dark spots? This serum has Melasyl as its key ingredient that penetrates the skin to minimize discoloration alongside Vitamin C and Niacinamide to help create an even tone. A little bit goes a long way with this serum so you’ll want to keep that in mind when applying.

Moira Beauty
Chroma Kiss pH Tint Oil
Give your lips a shimmery finish with this tint oil from Moira Cosmetics. It adapts to your unique pH to deliver a pink shade suitable for your complexion while leaving lips with a diamond pearl shine. Plus, it has vitamin E to help keep lips hydrated and smooth.

Sephora
Rare Beauty Soft Pinch Lip Oil Stick
There’s no such thing as too much lip oil if you ask me. This vegan and cruelty-free lip oil is infused with apple seed oil leaves lips feeling hydrated and looking shiny and colorful for up to 12 hours. It’s available in eight shades from bright coral to deep cool brown.

Kiehl's
Kiehl’s x Milk Bar - Lip Balm
This lip balm is part of a fun collaboration between Kiehl’s and Milk Bar. It’ll leave your lips smelling like the brand's iconic cereal milk frozen swirl while its squalane formula helps to hydrate and soften the delicate skin with just one swipe.

Amazon
Dove Serum+ Bump Dual Action Scrub
Skincare lays the foundation for any quality beauty routine and this scrub needs to be part of yours as soon as possible. It’s formulated for those with keratosis pilaris (think strawberry legs) with its 10% AHA BHA serum that helps to smooth rough, bumpy skin.

Sephora
Huda Beauty Liquid Matte Mousse Soft Blur Lip Cream
Matte lipstick is having a moment again and this liquid matte mouse delivers pigmented color with a soft, whipped formula that goes on effortlessly. It’s available in eight nude shades to help complete any look in seconds with a slight press on the tiny squeezable tube.

Ulta
Too Faced Sweet Peach Eye Shadow Palette
This eyeshadow palette from Too Faced features nine shades from shimmers to rich metallics suitable for any look. They are super easy to blend and don’t require much effort to buff onto the eyelid. Whether you want a soft peach shade or a pinky nude, you’ll find it in this palette.

Amazon
haruharu Centella Calm Cloud Face Sunscreen
Sunscreen is arguably the most important step of any beauty routine. This sunscreen has Centella Asiatica Extract, hyaluronic acid, and ceramides that not only protect skin from the sun's harmful rays but also help minimize redness and promote a healthy skin barrier. Oh, and it won’t leave you with a white cast so extra brownie points there.

Ulta
Peach & Lily Advanced Rebound BioGlow Zombie Cream
Looking to reduce the appearance of wrinkles? This magic to this cream rests in its Tri-Senolytic System which is a first-ever, patent-pending technology designed to visibly target senescent ("zombie") cells. In essence, it helps to calm inflammation, minimize cell damage associated with wrinkles and help establish firmness again..

Fragrance by Megan Maroney
Calliope Eau de Parfum
Megan Moroney fans will want this perfume created by the beloved country singer. It has floral notes alongside notes of peach, jasmine with soft peony and mineral musk for a scent that feels fresh enough for August while transitioning beautifully into fall.

Sephora
Marc Jacobs Beauty Born Star Cream-to-Powder Long-Wear Eyeshadow
Marc Jacobs Beauty is back and better than ever. Its eye-catching packaging mixed with high quality formulas make this a top pick for beauty lovers. This eyeshadow goes on creamy and then transforms into a powder for effortless blending for 14-hour wear. It’s available in 14 shades in a variety of both matte and metallic finishes.

Sephora
Rhode Pocket Bronze Long-Wearing Cream Bronzer
Add this cream bronzer to your cart ASAP if you’re looking to add some more definition to your face. Its buildable formula glides and melts into the skin for a natural looking sun-kissed finish. It’s available in eight shades and is small enough to keep in your purse for quick touch ups during the day.

Oribe
Oribe Hair Alchemy Bond Building Elixir
Treat your hair to this leave-in treatment that helps to repair, replenish and and strengthen strands with its rebonding complex that features 11 amino acids suitable for all hair types. It’s made to be applied to damp hair after a shower and left in for full benefit.

Amazon
Grace & Stella Brightening Eye Masks
Pamper yourself with these brightening eye patches that help reduce the appearance of dark circles thanks to vitamin C and hyaluronic acid while simultaneously hydrating the delicate skin. These make for the perfect self-care gift for anyone who could use some TLC after a long day.

Sephora
Armani Beauty Dolci Makeup Blush
Give your cheeks some rouge with this cream-to-powder blush that melts into skin. It can be used on both the cheeks and lips so you’ll get twice the benefit in just one product. It’s available in five shades from a cool bright pink to a neutral pink mauve.

Nakery Beauty Exosome Skin + Hair Perfume
Give your hair (and skin) a boost with this perfume that features exosomes, mineral salt and a hydrating complex that can soothe and support both hair and skin with a few spritzes. It is available in two scents: Serene Seaside Serenity and Alluring Seductive Comfort.

Smashbox
Smashbox Dual Filter 2-in-1 Concealer + Foundation
You always need to have a solid foundation and concealer in your makeup bag and this new 2-in-1 from Smashbox does the trick. It has a weightless, lightweight formula that feels like a second skin and leaves behind a radiant finish. It's not cakey and suitable for nearly every skin tone with its 36 different shades. This will be officially available beginning on July 30.

Tinge
TINGE Body Beam
I’m a big fan of the TINGE Tint so it is not a surprise that this body highlighter is incredible. This water and transfer-resistant body highlighter will leave you with a natural radiant glow perfect for those warm summer days without the oil. It’s available in two shades suitable for different complexions and can be tossed into your beach bag to help give you a sun kissed glow.
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