It’s not uncommon for startups to change direction as they grow. As a company making a name for itself in the ever-evolving media landscape, we often A/B test all of our content to see what resonates the most with the Brit + Co audience.


Through all of our data analysis, we have discovered that our readers are insanely obsessed with animal-related content. And while we always knew cat videos were a huge thing and cute dogs pretty much rule Instagram, what we discovered from our data was way more interesting than those obvious findings.

It turns out that pet parents and animal lovers are searching for (and, for the most part, not finding) pet-focused DIY, beauty, style, food, relationship and tech-based tutorials. So, starting today, we’re pausing the Brit + Co you’ve come to know and love and shifting our attention toward a new, purr-fect endeavor: Pet + Co!


Brit + Co’s mission has always been about inspiring women to join the #iamcreative movement, and now we’re expanding our audience to enable all species — no matter how furry or scaly — to be creative as well. Get ready for over-the-top adorable content to provide all of you animal-obsessed people with endless ideas on how to paw-somely showcase your pet adoration. Dream no more about DIY Coachella cat hats, ways to twin with your pet and adding your kitten to your cat eye beauty routine. Pet + Co has it all, and more.


I hope you’ll join us on our new paw-paved path. I’m personally as excited as a dog who sees a squirrel at the park. Pet + Co is already overflowing with creative pet name ideas, Instagram-famous animals, four-legged style inspo and all sorts of DIYs waiting to be covered in cat and dog hair.


Please share this with any animal lover in your life — whether that’s your self-proclaimed cat lady BFF, dog walker, bunny cuddler sibling or Instagram pet parent partner.

Oh, and be sure to keep an eye on our animal-loving affiliates — SFSPCA and The Dodo — as they share adorable content AND adoptable pets right alongside Pet + Co.


If you’re looking for a great starter DIY tutorial, check out our recipe for Peanut Butter Carrot Pupcakes STAT. It’s shareable for both humans and animals! Now that’s a winning dish. And if you’re looking for love in the dog park, we’ve got you covered.

Four paws up!


Excited for Pet + Co? Share your enthusiasm with us on Twitter at @britandco.