Announcing Our New Site: Pet + Co
It’s not uncommon for startups to change direction as they grow. As a company making a name for itself in the ever-evolving media landscape, we often A/B test all of our content to see what resonates the most with the Brit + Co audience.
Through all of our data analysis, we have discovered that our readers are insanely obsessed with animal-related content. And while we always knew cat videos were a huge thing and cute dogs pretty much rule Instagram, what we discovered from our data was way more interesting than those obvious findings.
I hope you’ll join us on our new paw-paved path. I’m personally as excited as a dog who sees a squirrel at the park. Pet + Co is already overflowing with creative pet name ideas, Instagram-famous animals, four-legged style inspo and all sorts of DIYs waiting to be covered in cat and dog hair.
Please share this with any animal lover in your life — whether that’s your self-proclaimed cat lady BFF, dog walker, bunny cuddler sibling or Instagram pet parent partner.
Hi, I'm Brit, the founder and CEO of Brit + Co. I'm a young mom of two, tech nerd and design-inclined lady who has a zillion hobbies and curious about... just about everything! My mission from the beginning has been to unlock women's creativity and courage to try new things so that they can find the path to their true passions.