Asos and Crayola Are Teaming Up for an Epic Beauty Collaboration
Even though we’re well past the days of juice boxes, snack time, and coloring books, sometimes we just wanna be a kid again. That’s why we’re absolutely freaking out over ASOS‘ new collaboration with Crayola, a 58-piece collection of beauty essentials in a whopping 95 shades, all as vibrant as the colors in that bright yellow box we coveted in our younger years.
It makes sense why the iconic coloring brand would venture into beauty since bold, saturated hues are dominating the space. We especially love that this exclusive collection is not only affordable (prices range from $15 to $40) but also entirely vegan and cruelty-free, while of course being fun as hell.
Launching today on ASOS’ website, beauty lovers can snag everything from Highlighter Crayons ($22) to a shimmery Makeup Brush and Pencil Case Set ($50), and of course other staples like mascara, lip crayons, and eyeshadow palettes, in 95 vivid and gorgeous shades.
View this post on Instagram
A post shared by ASOS Face + Body (@asos_faceandbody) on
This collection marks the first time Crayola has teamed up with ASOS, but they have worked with beauty brands before. Just last year, the 133-year old company partnered with Clinique on a line of the brand’s signature Chubby Sticks, before joining forces with Sally Hansen on the chicest collection of nail polishes, inspired by their classic but youthful colors.
They’ve even created their own beauty products in the past, proving that there’s nothing more versatile than crayons when it comes to thinking outside the box for beauty.
(Photos via Asos x Crayola)
Are you excited to try out the new line? Let us know @BritandCo!
Brit + Co may at times use affiliate links to promote products sold by others, but always offers genuine editorial recommendations.