The biggest fashion moment at last night鈥檚 Billboard Music Awards didn鈥檛 happen on the red carpet (it even topped all of the leather and cutouts in Taylor Swift鈥檚 brand-new Bad Blood music video). It all went down on Instagram, when supermodel Kendall Jenner鈥檚 selfie slyly spilled the beans that H&M鈥檚 next designer collaboration would be with none other than Kardashian family fave Balmain.


Kendall tagged both the French design house + the Swedish fast-fashion retailer in the caption of the square she shared with Balmain Creative Director Olivier Rousteing and fellow model Jourdan Dunn. Rousteing later confirmed that the tip was indeed the truth as the trio strutted arm-in-arm down the BBMAs red carpet. That鈥檚 when things got even better; turns out Kendall and Jourdan were both wearing pieces from the collection. If the sneak peek was any indication, we can expect Balmain鈥檚 signature 3D embellishments, intricate cutouts and loads of body-con silhouettes from the budget-friendly collab, which hits stores November 5.


In a statement on the Balmain x H&M landing page, Rousteing says 鈥淚 want to talk to my generation: this is my main aim as a designer. H&M allows me the unique possibility of bringing everyone into the world of Balmain get a piece of the dream and create a global #HMBalmaination: a movement of togetherness, fueled on a hashtag. The collaboration felt extremely natural to me: H&M is a brand that everybody connects to. It calls for unity, and I am all for it.鈥 Fashion girls, brace yourselves for the frenzy of this full-on Kardashian-fueled style makeover.

Have you marked your cals for November 5 yet? Tell us what pieces you鈥檙e hoping to see from H&M鈥檚 latest designer collab in the comments below.

(Photos via @kendalljenner, Jason Merritt/Getty)