After 25 years in the beauty biz, Bobbi Brown is redefining how she approaches beauty: “Allow me to reintroduce myself,” she boldly states on her lifestyle platform, justBOBBI. After rolling out a book last year, Beauty from the Inside Out ($25), about living a life beyond pretty palettes and lipsticks, the cosmetics founder is putting her words into action with her latest endeavor — a wellness line. Her new launch features a series of products from powdered supplements and probiotics to “strengthening” capsules, each item reaffirming her message that a radiant life starts on the inside. If you’re intrigued — or inspired — to learn more, keep scrolling below.


With social media envy all around us, Brown’s latest venture is encouraging her follower base to go more than skin deep. “Women want to look and feel like themselves, only prettier and more confident,” she says. So the cosmetics champion teamed up with Dr. Amy Shah to develop a collection of holistic products that condone a well-rounded lifestyle. The offerings feature a collagen-infused Overnight Vanilla Powder ($48) to take before bed, to a quick melt Probiotic ($35) that claims to start working immediately. “This partnership was ‘science meets practical’,” said Dr. Shah.

Bobbi Brown Launch

During the product development phase, Brown leaned on her extensive past insights to create what she considers an approachable collection. “I didn’t sit there and look at the trends or go with what the lab suggested; instead I started thinking of what was missing. These are supplements to give you a beauty boost from within. Using the purest (and most delicious) ingredients, Evolution 18 was created for creating gorgeous skin and hair, strong bones and an overall glow,” she said.

Bobbi Brown Launch 2

While Evolution 18 may feel like a departure from the makeup brand we’ve known and loved, Brown reminds us that this project was always in the works. “Health and wellness is not something new. I have always believed the better you take care of yourself on the inside, the better you look on the outside,” she said.

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(Photos via Evolution 18)