It’s (nearly) beach weather, baby! And what’s not to love about a little fun in the sun? While swim trends such as beautiful soft neutrals or crazy colors are always good places to start for your own beach-bound body, it’s a new swimwear company out of Canada that’s got us talking.moreNettle’s Tale is a swimwear shop based on a simple concept — the celebration of women and their perfectly imperfect, normal and gorgeous bodies.


Each swimsuit is designed for and named after a particular woman whose body and story inspired the suit. The lookbook captures these women and their spirit against the stunning backdrop of Vancouver.

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Bonus: All swimwear is manufactured locally in British Columbia, there is no retouching of the images and each woman featured chooses an organization to which 10% of the sales of her particular style will go. Causes range from HIV prevention to clean water and conservation.


Get the full story in this beautiful video, and take a spin around the site to get inspired not only for swim season, but by women celebrating other women.

Be sure to tell us which style is your favorite in the comments!