Burberry Just Gave Its Iconic Plaid Pattern a Makeover for the BEST Reason
Fashion week has a tendency to inspire makeovers — just see Selena Gomez and Rosie Huntington-Whiteley’s new fringe for proof. But there’s another MAJOR makeover that’s about to hit the runway, with British luxury fashion house Burberry gearing up to debut a huge switch-up to its iconic plaid print.
When the brand’s signature check is spotted on the catwalk Saturday for its London Fashion Week showing (which, incidentally, happens to be President and Chief Creative Officer Christopher Bailey’s last), fans might notice a bit of a twist — namely, that it will be rainbow hued!
As Burberry explained in a press release, “The LGBTQ+ rainbow, an emblem for optimism and inclusiveness, will feature prominently across the brand’s February 2018 collection, rooted in the introduction of a new Rainbow check, the latest iteration of Burberry’s most iconic symbol.”
Bailey added to that sentiment, saying, “My final collection here at Burberry is dedicated to and in support of — some of the best and brightest organizations supporting LGBTQ+ youth around the world. There has never been a more important time to say that in our diversity lies our strength, and our creativity.”
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Today we reveal #TheRainbowcheck and announce that #Burberry is supporting three LGBTQ+ charities, @AlbertKennedyTrust, @ILGAWorld and @TrevorProject, dedicated to broadening support for this community around the world. The rainbow, a symbol of inclusiveness and joy, is celebrated throughout the February 2018 collection . ‘My final collection here at Burberry is dedicated to and in support of - some of the best and brightest organisations supporting LGBTQ+ youth around the world. There has never been a more important time to say that in our diversity lies our strength, and our creativity.’ Christopher Bailey . #BurberryShow #LFW
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In addition to the new design, Burberry will also be making donations to three LGBTQ+ charities: Albert Kennedy Trust, ILGA (International Lesbian, Gay, Bisexual, Trans, and Intersex Association), and The Trevor Project, all of which are “dedicated to broadening support for this community around the world.”
This isn’t the first time Bailey has stood up for the LGBTQ+ community: He was the first openly gay CEO of an FTSE 100 company and was named the most inspiring LGBTQT+ business executives in Britain by OUTstanding back in 2014.
If you can’t make the London show, however, not to fret: You’ll be able to snag the new pieces immediately after the company’s presentation on Feb 17!
What do you think of Burberry’s new rainbow check? Tell us @BritandCo!
(Photos via + Ray Tammara + Giulio Marrochi/Getty)