There’s nothing worse than finding that perfect ensemble online — only to find out it doesn’t come in your size. Your days of lamenting the blazer that will never be are through, however, thanks to CoEdition — a brand new online retailer offering all those cute, on-trend looks you’ve been eyeing in sizes 10-26.
Though the plus-size market has come a long way in recent years, with more and more brands catering to more diverse body types with collaborations, inclusive capsule lines, and extended size offerings, multi-brand destinations just for plus-sizes are few and far between.
“CoEdition is the first contemporary multi-brand site that puts women size 10 and above front and center, which has never been done before,” says Brooke Cundiff, CoEdition Co-Founder & Chief Merchandising Officer. “The average woman in the US is a size 14 and these women have traditionally been underserved in the retail industry, so we’re thrilled to become the single style destination for them by bringing together all the brands she’ll love in one place.”
CoEdition’s curation features everything from Tahari and Rachel Roy to Stuart Weitzman, with serious plans to grow its brand roster later this year. At launch, we’ll offer a mix of well-known brands, as well as some small, exciting brands, such as Warp + Weft and Margaux, and some international players like City Chic and Elvi,” Cundiff explained, noting, “Soon after launch, we’ll be doing an exclusive collaboration with Splendid. We have a lot of exclusive brand collaborations in the works, and we’ll be unveiling them as soon as they roll out.” Jackpot!
And we’re not just talking clothing, either: The site is also stocked up with ready-to-wear, as well as accessories, shoes, swimwear, activewear, and even intimates.
As Cundiff puts it best, “We have a mission to breakdown the barriers for women sizes 10 and above in fashion world, as well as transform the industry as a whole.”
What’s your favorite plus-size brand? Share with us over @BritandCo.
(Photos via CoEdition)