If you’ve ever walked through the drugstore and found yourself baffled by the immense number of options in the hair care aisle, take heart: Function of Beauty — the cult-favored brand behind those mind-blowing personalized shampoo and conditioners — is opening NYC’s first-ever customizable hair care lab!

The company now has a headquarters in SoHo, where you can create your own custom product line in a one-on-one appointment. Personalized bottles of shampoos and conditioners will be filled before your very eyes, ready to take home for your shower shelf in little more than a New York minute. It’s like Willy Wonka’s chocolate factory, but for your locks… and we’re obsessed!

The high-tech brand was founded by cosmetic scientists and MIT engineers to meet all your hair care needs. Instead of targeting a single hair concern (such as, say, color protection or anti-frizz), customers can simply take a quiz at an interactive digital interface to highlight their biggest hair wants and needs and focus on their specific hair type and goals.

From there, the chemists at Function of Beauty will use an algorithm with a unique, scientific formulation that will give you a great hair day — every. single. day.

Starting NOW, you can set up an appointment online to visit the brand’s space at 355 W Broadway (between Broome + Grand Streets) from Thursday to Sunday between 12 and 4pm, and, for just $36, you’ll walk away with an 8oz. set of shampoo and conditioner. You’ll also receive a regimen card, filled with all the info you need to keep your tresses in tip-top shape.

Excuse us while we slot ourselves in to put our hair dreams in motion!

Are you excited to visit the Function of Beauty hair care lab? Let us know @BritandCo!

(Photos via Function of Beauty)