When it comes to wearable tech, we have always had a soft spot in our calorie counting, activity tracking heart for Jawbone. But with the latest, summer-lovin’ additions to the UP24 line, JB’s wrist candy offering has officially pulled into the lead. Jawbone’s gorgeous new lookbook shows the wearable like we’ve never seen it before. Wearable. Haha, but really, these pictures focus on accessorizing, proving that you can actually — no, reeeeally get away with wearing a tracker every day. Proof below:

No need to hack these tech-cessories, in new shades Pink Coral, Navy and Lemon Lime, we wouldn’t mind stacking the latest colors from the UP24 fam with the rest of our bracelets and bangles.

With the recently-announced offing of Nike’s FuelBand, there’s even more room for Jawbone to show us what’s up. Especially before the iWatch tracks into town.

And, whoa, can we finally check off some must-buy boxes on our upcoming gift lists or what? Mother’s Day, Father’s Day, grads, besties’ bdays, a reward to ourselves for remembering all of these special days.

Further proof that this just might be the perfect gift for the health conscious mama in your life looking to test out the wearable water. Come on in, the water is fine… and kind of adorable.

We love a man in wearables…

Especially when he comes to the farmer’s market with us.

In honor of Mom’s Day, Jawbone is giving back — for every UP24 band they sell on their site from now until May 31, they’ll donate $15 to Every Mother Counts (a non-profit dedicated to making pregnancy and childbirth safe for every mother!). Make sure to enter code EMC15 at checkout. UP24 in Pink Coral is available now on Jawbone.com, pick up Lemon-Lime exclusively at Apple and Jawbone.com and say ahoy, matey to Navy at Best Buy now and Jawbone.com this summer.

Would a more stylish wearable get you to wear it? What color would you go for? Share your thoughts and feelings below!